LinkedIn is one of those social media channels that many people struggle to use effectively for their marketing. The corporate tone to LinkedIn can make it seem like the wrong platform for freelancers and small business owners with the focus on work history and employable skills, but in reality, it’s a fantastic place to network and make connections.
I created a blog on getting started with LinkedIn in my “Claire Saxton’s Social Media Basics” series of blogs, which you can check out here.
This blog is for those of you who have been on LinkedIn for a while and maybe not quite got the results you’d hope for, or simply want to tweak your LinkedIn marketing for more opportunities! Read more
How to Make Sales on Instagram (without being too salesy)
in Blog/by Claire SaxtonIn my previous blog about Instagram, I talked about the basics of setting up your profile, engaging with the right followers and building your brand through this visual social media platform.
In this blog, I want to talk about how to make sales on Instagram through social media marketing that puts your business in front of potential customers to influence their buying decisions. Turning followers into customers takes time, effort, and effective marketing strategies but it is possible. So, I’m going to give you a quick guide of the suggestions I make as a marketing consultant with my Instagram clients that may help you to boost your revenue and profits too. Read more
7 Supercharged Tricks for LinkedIn Marketing Success
in Blog/by Claire SaxtonLinkedIn is one of those social media channels that many people struggle to use effectively for their marketing. The corporate tone to LinkedIn can make it seem like the wrong platform for freelancers and small business owners with the focus on work history and employable skills, but in reality, it’s a fantastic place to network and make connections.
I created a blog on getting started with LinkedIn in my “Claire Saxton’s Social Media Basics” series of blogs, which you can check out here.
This blog is for those of you who have been on LinkedIn for a while and maybe not quite got the results you’d hope for, or simply want to tweak your LinkedIn marketing for more opportunities! Read more
How to be a Successful Marketing Consultant
in Blog/by Claire SaxtonI’ve been in business for 6 years now and have won several awards, kept going despite the global pandemic and even seen growth during that time, and I have some ambitious plans for the future that I’m very excited about!
Looking back to when I started, I didn’t imagine my business would be like this and so I thought I’d write this blog as words of advice for who I was at the start of my business journey. I think it’s good to reflect on the past, things that have gone well and things that haven’t; and I hope that these words might help you if you’re at the start of your business journey too! Read more
Which of these 9 Twitter Fails Are You Making?
in Blog/by Claire SaxtonLearning to use social media for business is a completely different kettle of fish than using it for personal reasons, particularly when it comes to Twitter. That’s why it’s all too easy to make mistakes without realising it and struggle to get momentum with your Twitter marketing strategy.
I often see Twitter mistakes as I use Twitter so much for myself and my clients, so I wanted to share with you my 9 top fails that I see, and what you can do to avoid them. Read more
How a marketing consultant can improve your revenue
in Marketing Strategy/by Claire SaxtonManaging your own business marketing can be a complicated task. There’s so much you should be doing that it’s often difficult to know where to begin!
Outsourcing to a marketing consultant is an investment but one you might be hesitant to make, especially when you’re in the early stages of your business and low on funds. But. It is an investment that can improve your revenue.
In this blog I want to highlight how a marketing consultant can benefit your business not only in terms of revenue, but reputation too. Read more
Creating a Marketing Budget for a Small Business – What do I need?
in Marketing Strategy/by Claire SaxtonAlthough there are free forms of marketing out there (social media, anyone?) or you can take a DIY approach to promoting your business, it’s always a good idea to have a marketing budget in place.
There will be things that come up you’ll need to fork out for – such as business cards and flyers if you have a table at a networking event, for example. Having a budget already in place for this means you’re not scrabbling around double checking your cashflow to pay for these items at the last minute.
Read more
3 Reasons You Should Update Your Website Regularly
in Marketing Strategy/by Claire SaxtonYour website is your promotional presence on the internet, working hard for you 24/7 to attract new leads and generate sales for your business.
Yet so many of the business owners I connect with don’t keep their website’s updated with new content, or even perform regular maintenance checks to keep it working well. Read more
Saxton Marketing and Small Business Sunday, What It Means To Be A #SBS Winner
in Social Media Marketing/by Claire SaxtonBeing recognised by a former Dragon’s Den star has to be toward the top of any business owner’s bucket list. Thankfully, I could make that particular dream come true with my tweet that was picked by Theo Paphitis himself to win the Small Business Sunday Twitter competition on 17 February 2020.
I heartily recommend that every small business owner enter the #SBS competition each week, here’s what it means to win and how it could bring a real boost to your business marketing efforts. Read more
What Are Hashtags and Where Should I Be Using Them?
in Social Media Marketing/by Claire SaxtonThat’s a question I’m often asked here at Saxton Marketing.
I know that hashtags can be confusing for folk so, in this blog, I want to talk you through what they are, why you should be using them and how they can be useful for your social media marketing strategy. Read more
How To Generate Video Marketing Content For Your Business
in Content marketing/by Claire SaxtonHow many times a day is your Facebook feed interrupted when someone goes live, talking about their business, something that’s happened in their day or to gather feedback around a subject?
Facebook Lives and video marketing in general is a hot trend right now because it works so well. Videos are a must right now for increasing engagement on your social media channels and can be worth their weight in gold when it comes to improving your reputation and credibility as a business owner. Read more