Facebook, Twitter and LinkedIn all use blue within their logo and branding – have you ever wondered why that is? It’s all to do with the psychology of colour.
Colours can create feelings and emotions in our minds when we see them. We might be consciously aware of it at the time, we all know that red represents danger for example and know to be alert when we see a red road sign. But colours can work on our subconscious minds too, creating feelings so subtle that we don’t even realise they’re there. Read more