Are you a new business and unsure what marketing you should be doing?
Don’t worry, and most of all, don’t start dishing out the pennies to anyone else to do it for you just yet. You need a basic understanding of what you need to be doing for your business before you outsource to anywhere else.
You can either do the research yourself and try a few things to get an idea first, or you can hire someone like me, a marketing consultant who will take the time to get to know your business, what you want to achieve and the steps you can take to get there.
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Claire Saxton’s Social Media Basics – Pinterest
/0 Comments/in Social Media Marketing /by Claire SaxtonIf you’ve always thought that Pinterest was for Mommy bloggers and Etsy sellers, you might be surprised to hear that it’s rapidly becoming one of the best channels for effective social media marketing.
In the latest blog of my Social Media Basics series, I’m taking a closer look at Pinterest and why you should consider using it as part of your marketing strategy today. Read more
Claire Saxton’s Social Media Basics – LinkedIn
/0 Comments/in Social Media Marketing /by Claire SaxtonFor this blog in my series on how to use social media as a business owner, I want to cover LinkedIn.
LinkedIn is one of those social media channels that’s commonly misunderstood and seldom used for how it was designed. Many people treat it as a resume site where you list every job you’ve ever had and hope that’s enough to attract new clients to your business.
It’s not.
So, let me explain the right way to use LinkedIn and how to use it as a foundation for your social media marketing.
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7 Top Tips for Building Your Business Brand
/0 Comments/in Marketing Strategy /by Claire SaxtonBranding your business.
Sounds scary, doesn’t it?
The thing is, branding is simply a name for giving your business a character – a style and voice of it’s own if you will. And when you think of it like that, it becomes so much easier to create a brand identity for your business that you, and your target audience, will fall in love with.
Here are my seven top tips for building your business brand the fun way.
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Claire Saxton’s Social Media Basics – Facebook
/1 Comment/in Social Media Marketing /by Claire SaxtonToday I want to explore using Facebook effectively for your business marketing. I think it’s fair to say that most of us have a Facebook account that we use to connect with friends and family. So, we naturally think that we must have a Facebook business page when we want to use social media for marketing, but this isn’t always the case.
In this blog, I’m going to guide you through using Facebook correctly, so you can get things off to a flying start.
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A guide to getting started with marketing for your small business
/0 Comments/in Marketing Strategy /by Claire SaxtonAre you a new business and unsure what marketing you should be doing?
Don’t worry, and most of all, don’t start dishing out the pennies to anyone else to do it for you just yet. You need a basic understanding of what you need to be doing for your business before you outsource to anywhere else.
You can either do the research yourself and try a few things to get an idea first, or you can hire someone like me, a marketing consultant who will take the time to get to know your business, what you want to achieve and the steps you can take to get there.
Read more
Claire Saxton’s Social Media Basics – Twitter
/0 Comments/in Social Media Marketing /by Claire SaxtonMany of my clients have turned to me in frustration at not being able to make Twitter ‘work’ for them. Read more
A Basic Overview of Marketing and General Data Protection Regulation
/0 Comments/in Marketing Strategy /by Claire SaxtonWe’re getting closer to the 25th May, and I think there are few small business owners out there that haven’t heard of GDPR. Something that hasn’t been discussed too widely regarding the update to Data Protection is the impact that GDPR will have on our marketing efforts.
I will say that I’m not a GDPR expert, and I’m certainly not a lawyer, so this is only my interpretation based on current ICO guidance and that of data protection lawyers sharing their expertise. I would recommend that you do your own research, ask the ICO questions and get as much knowledge as you can before making any decisions for your own business. Read more
The Story of Saxton Marketing – from marketing student to full-time mummy and business owner
/0 Comments/in Blog /by Claire SaxtonI always think it’s difficult to really get your personality across on a website’s ‘about me’ page.
But behind the marketing persona lies the real person that you’re doing business with, and I feel it’s important to get a glimpse of who they are at every opportunity. I considered what was a good way for me to go in a bit more depth and figured that a blog telling you about me and how I came to start Saxton Marketing ltd would be a good idea.
So here it is!
Do let me know in the comments below if you have any questions about myself, or feel free to share your business story! Read more
Small Business Magnetism – how using lead magnets can grow your business
/0 Comments/in Content marketing /by Claire SaxtonI’m not a fan of marketing jargon if I’m honest with you, but sometimes there’s just no escape, and if you’re anything like me, you’ve been seeing ‘lead magnet’ everywhere.
Let me break the mystery and guide you through what a lead magnet is, and why you need one to strengthen your digital marketing efforts. Read more
When was the last time you were Smart with your Marketing Strategy?
/0 Comments/in Marketing Strategy /by Claire SaxtonIt doesn’t matter where you are in your business right now, or how far into a new year we happen to be, there’s never a better time to look at your business goals, marketing objectives and combine both into a strategy than ‘now’.
A SWOT analysis is a fantastic way of evaluating where you are and planning where you want to be.
Identifying your strengths, weaknesses, threats to your business and the opportunities available is a great way of seeing your market position at a glance. Read more