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How a marketing consultant can improve your revenue

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Managing your own business marketing can be a complicated task. There’s so much you should be doing that it’s often difficult to know where to begin!

Outsourcing to a marketing consultant is an investment but one you might be hesitant to make, especially when you’re in the early stages of your business and low on funds. But. It is an investment that can improve your revenue.

In this blog I want to highlight how a marketing consultant can benefit your business not only in terms of revenue, but reputation too. Read more

Picture of a small business owner calculating a marketing budget using a laptop

Creating a Marketing Budget for a Small Business – What do I need?

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Although there are free forms of marketing out there (social media, anyone?) or you can take a DIY approach to promoting your business, it’s always a good idea to have a marketing budget in place.

There will be things that come up you’ll need to fork out for – such as business cards and flyers if you have a table at a networking event, for example. Having a budget already in place for this means you’re not scrabbling around double checking your cashflow to pay for these items at the last minute.

Read more

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3 Reasons You Should Update Your Website Regularly

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Your website is your promotional presence on the internet, working hard for you 24/7 to attract new leads and generate sales for your business.

Yet so many of the business owners I connect with don’t keep their website’s updated with new content, or even perform regular maintenance checks to keep it working well. Read more

Photograph of Claire Saxton with Theo Paphitis receiving her SBS certificate

Saxton Marketing and Small Business Sunday, What It Means To Be A #SBS Winner

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Being recognised by a former Dragon’s Den star has to be toward the top of any business owner’s bucket list. Thankfully, I could make that particular dream come true with my tweet that was picked by Theo Paphitis himself to win the Small Business Sunday Twitter competition on 17 February 2020.

I heartily recommend that every small business owner enter the #SBS competition each week, here’s what it means to win and how it could bring a real boost to your business marketing efforts. Read more

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What Are Hashtags and Where Should I Be Using Them?

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That’s a question I’m often asked here at Saxton Marketing.

I know that hashtags can be confusing for folk so, in this blog, I want to talk you through what they are, why you should be using them and how they can be useful for your social media marketing strategy. Read more

Picture of a video camera used to create live Facebook video marketing

How To Generate Video Marketing Content For Your Business

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How many times a day is your Facebook feed interrupted when someone goes live, talking about their business, something that’s happened in their day or to gather feedback around a subject?

Facebook Lives and video marketing in general is a hot trend right now because it works so well. Videos are a must right now for increasing engagement on your social media channels and can be worth their weight in gold when it comes to improving your reputation and credibility as a business owner. Read more

A facebook business page where key sections are used for effective social media marketing

5 Time Saving Hacks For Social Media Marketing

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One of the biggest complaints I hear from my clients about social media marketing is the amount of time it can take to write, schedule and monitor posts.

When you seem to have a never ending to do list, fitting in time for social media can be difficult especially if you’re using multiple channels to promote your business. If you’re not ready to outsource to a marketing professional, here are my 5 time saving hacks to help you keep on top of your social media. Read more

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What you need to know about marketing regulations

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When you’re creating social media posts, blogs and other forms of marketing for your business, it can seem easy to just sit down and write what’s in your mind. In most cases, this will be absolutely fine but there are some marketing regulations you need to be aware of to stay the right side of the law.

First thing to do before planning and creating any marketing for your business, check out the government’s website full of guidance on marketing and advertising law. Read more

Angry client yelling down a phone following up a social media complaint

5 Ways To Handle Complaints On Social Media

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We’ve all worried about the possibility of a complaint or negative review on a social media account at some point. It feels like just a few words from a disgruntled client can ruin the good reputation you’ve worked hard to build over time but here’s the thing…

complaints and negativity can be a fantastic way to prove that you’re great at customer service and your good reputation is more than deserved. Read more

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11 Reasons To Outsource Your Social Media Today

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Are you still unsure whether social media marketing is the right thing for your business?

Chances are that you’ve given things a go and have been struggling to get those followers, interactions and leads that you were hoping for from your efforts.

You might feel like you wasted your time creating content that is just echoing in an empty vacuum, right?

The thing is, social media can work extremely well for your business (it certainly has for mine!) but when you’re struggling to get things off the ground, outsourcing your social media marketing and management could be the answer you’re looking for. Read more