My reflections on traits from some of the greats by Kim Adele, executive coach.
I was reflecting today on some of the leaders I have had the privilege of working with or for, who showed me about the leader I aspire to be and perhaps some who showed me the leader I would rather not be. The common trait in those that inspired was their belief in those they lead, that ability to recognize a skill, a strength or a natural talent and to give it the opportunity to shine, to nurture, grow and evolve. I was told a long time ago to recruit people who are skilled in areas where you need to develop and who need to develop in areas where you are skilled, that way the sum of the parts is greater than the individual elements and you all end up stronger and together you can achieve so much more.
Sometimes the greatest gift you can give is to believe in someone and give them the confidence to believe in themselves. Read more
Proofreading Separates the Wheat From the Chaff – 5 Reasons Why You Need a Professional Proofreader
in Marketing Strategy/by Claire SaxtonOne service I offer that few people know about is proofreading.
Proofreading is one of those vital tasks every business owner should pay attention to, but many don’t.
Grammar, punctuation and spelling is important. Read more
What Makes a Leader Inspiring? Guest post by Kim Adele
in Blog/by Claire SaxtonI was reflecting today on some of the leaders I have had the privilege of working with or for, who showed me about the leader I aspire to be and perhaps some who showed me the leader I would rather not be. The common trait in those that inspired was their belief in those they lead, that ability to recognize a skill, a strength or a natural talent and to give it the opportunity to shine, to nurture, grow and evolve. I was told a long time ago to recruit people who are skilled in areas where you need to develop and who need to develop in areas where you are skilled, that way the sum of the parts is greater than the individual elements and you all end up stronger and together you can achieve so much more.
Sometimes the greatest gift you can give is to believe in someone and give them the confidence to believe in themselves. Read more
How to Make the Best Use of Social Media Analytics For Your Marketing Strategy
in Social Media Marketing/by Claire SaxtonSocial media marketing is an effective way of getting exposure and generating leads for your business, but as with any marketing strategy, it’s only as effective as you are at evaluating and improving the tactics you use.
For social media that means regularly reviewing your analytics to see what’s working, what isn’t and figuring out the changes you should make to improve your strategy. Read more
3 Reasons Video Marketing Is Vital For Promoting Your Small Business
in Content marketing/by Claire SaxtonYou can’t escape video marketing these days.
It seems that wherever you are there’s a Facebook live, Twitter video or an advert playing on your internet browser. Businesses of all shapes and sizes are using video as part of their marketing strategy and there’s a very good reason for that, it works! Read more
Getting Started with WordPress – Guest Post by Sarah Banks
in Marketing Strategy/by Sarah BanksBefore we launch into the steps for building your website with WordPress, I wanted to say a little something about the different between wordpress.com and wordpress.org. What I hear you say there are two versions? Yes Read more
Funnels and lead generation – does the salesy approach work?
in Marketing Strategy/by Claire SaxtonConfused by funnels, landing pages and how that American style “salesy” stuff can work for your business?
Much of this is industry jargon, and chances are you’re already using a basic sales funnel to generate leads and customers for your business, regardless of what you do. Social media post linking back to your sales page is a good example, of this. But for the purpose of this blog I really want to delve into the nitty gritty of what these things are, and how using them the right way can really benefit your business. Read more
Is it still worth using Facebook as a small business owner?
in Social Media Marketing/by Claire SaxtonI get a lot of questions from business owners who tell me that their Facebook page doesn’t get much attention from their followers and is it even worth using Facebook for their business?
Algorithm changes that seem to favour likes and shares over anything else has meant that some business owners are struggling to get traction with their Facebook page, but I don’t think you should abandon it completely. Read more
SEO as a small business owner – 5 reasons why it’s vital
in Marketing Strategy/by Claire SaxtonWhile keywords, page speed and domain authority might sound like meaningless jargon, without them your website may not be optimised effectively for search engines.
Search engine optimisation (SEO) is one of those misunderstood tasks that you should try to focus on with your website to ensure it’s getting the results you’re looking for – whether that’s more traffic or more sales. Read more
What can a Marketing Consultant do for your business?
in Marketing Strategy/by Claire SaxtonAs you’re undoubtedly aware by now, I’m Claire Saxton, and I am a marketing consultant.
But what does that actually mean, and how can I help your business?
Well, I’m here for you to consult with about your marketing, to help you fix some issues you may be having and identify marketing opportunities you probably hadn’t considered before. Read more
Claire Saxton’s Social Media Basics – Instagram
in Social Media Marketing/by Claire SaxtonA lot of people are confused when it comes to using Instagram to promote their business.
Visual-based social media can be tricky for marketing purposes, but it’s not impossible, and Instagram is particularly useful for building a rapport with your target audience.
So, let’s delve into the basics of Instagram and how you can start using it today for your small business. Read more