picture of a phone with gdpr for data protection regulations affecting marketing in the EU

A Basic Overview of Marketing and General Data Protection Regulation

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We’re getting closer to the 25th May, and I think there are few small business owners out there that haven’t heard of GDPR. Something that hasn’t been discussed too widely regarding the update to Data Protection is the impact that GDPR will have on our marketing efforts.

I will say that I’m not a GDPR expert, and I’m certainly not a lawyer, so this is only my interpretation based on current ICO guidance and that of data protection lawyers sharing their expertise. I would recommend that you do your own research, ask the ICO questions and get as much knowledge as you can before making any decisions for your own business. Read more

Photograph of Claire Saxton of Saxton Marketing Ltd

The Story of Saxton Marketing – from marketing student to full-time mummy and business owner

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I always think it’s difficult to really get your personality across on a website’s ‘about me’ page.

But behind the marketing persona lies the real person that you’re doing business with, and I feel it’s important to get a glimpse of who they are at every opportunity. I considered what was a good way for me to go in a bit more depth and figured that a blog telling you about me and how I came to start Saxton Marketing ltd would be a good idea.

So here it is!

Do let me know in the comments below if you have any questions about myself, or feel free to share your business story! Read more