Facebook, Twitter and LinkedIn all use blue within their logo and branding – have you ever wondered why that is? It’s all to do with the psychology of colour. Colours can create feelings and emotions in our minds when we see them. We might be consciously aware of it at the time, we all know […]
About Claire Saxton
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Entries by Claire Saxton
There are so many forms of marketing it can be easy to feel lost when figuring out what to do where. Marketing is like a big jigsaw puzzle with each channel or form of marketing representing a different piece. You can leave some pieces out and still see what the picture is meant to look […]
In my previous blog about Instagram, I talked about the basics of setting up your profile, engaging with the right followers and building your brand through this visual social media platform. In this blog, I want to talk about how to make sales on Instagram through social media marketing that puts your business in front of […]
LinkedIn is one of those social media channels that many people struggle to use effectively for their marketing. The corporate tone to LinkedIn can make it seem like the wrong platform for freelancers and small business owners with the focus on work history and employable skills, but in reality, it’s a fantastic place to network […]
I’ve been in business for 6 years now and have won several awards, kept going despite the global pandemic and even seen growth during that time, and I have some ambitious plans for the future that I’m very excited about! Looking back to when I started, I didn’t imagine my business would be like this […]
Learning to use social media for business is a completely different kettle of fish than using it for personal reasons, particularly when it comes to Twitter. That’s why it’s all too easy to make mistakes without realising it and struggle to get momentum with your Twitter marketing strategy. I often see Twitter mistakes as I […]
Managing your own business marketing can be a complicated task. There’s so much you should be doing that it’s often difficult to know where to begin! Outsourcing to a marketing consultant is an investment but one you might be hesitant to make, especially when you’re in the early stages of your business and low on […]
Although there are free forms of marketing out there (social media, anyone?) or you can take a DIY approach to promoting your business, it’s always a good idea to have a marketing budget in place. There will be things that come up you’ll need to fork out for – such as business cards and flyers […]
Your website is your promotional presence on the internet, working hard for you 24/7 to attract new leads and generate sales for your business. Yet so many of the business owners I connect with don’t keep their website’s updated with new content, or even perform regular maintenance checks to keep it working well.
Being recognised by a former Dragon’s Den star has to be toward the top of any business owner’s bucket list. Thankfully, I could make that particular dream come true with my tweet that was picked by Theo Paphitis himself to win the Small Business Sunday Twitter competition on 17 February 2020. I heartily recommend that […]