My reflections on traits from some of the greats by Kim Adele, executive coach. I was reflecting today on some of the leaders I have had the privilege of working with or for, who showed me about the leader I aspire to be and perhaps some who showed me the leader I would rather not […]
Social media marketing is an effective way of getting exposure and generating leads for your business, but as with any marketing strategy, it’s only as effective as you are at evaluating and improving the tactics you use. For social media that means regularly reviewing your analytics to see what’s working, what isn’t and figuring out […]
You can’t escape video marketing these days. It seems that wherever you are there’s a Facebook live, Twitter video or an advert playing on your internet browser. Businesses of all shapes and sizes are using video as part of their marketing strategy and there’s a very good reason for that, it works!
Confused by funnels, landing pages and how that American style “salesy” stuff can work for your business? Much of this is industry jargon, and chances are you’re already using a basic sales funnel to generate leads and customers for your business, regardless of what you do. Social media post linking back to your sales page […]
I get a lot of questions from business owners who tell me that their Facebook page doesn’t get much attention from their followers and is it even worth using Facebook for their business? Algorithm changes that seem to favour likes and shares over anything else has meant that some business owners are struggling to get […]
While keywords, page speed and domain authority might sound like meaningless jargon, without them your website may not be optimised effectively for search engines. Search engine optimisation (SEO) is one of those misunderstood tasks that you should try to focus on with your website to ensure it’s getting the results you’re looking for – whether that’s more traffic […]
As you’re undoubtedly aware by now, I’m Claire Saxton, and I am a marketing consultant. But what does that actually mean, and how can I help your business? Well, I’m here for you to consult with about your marketing, to help you fix some issues you may be having and identify marketing opportunities you probably hadn’t considered […]
A lot of people are confused when it comes to using Instagram to promote their business. Visual-based social media can be tricky for marketing purposes, but it’s not impossible, and Instagram is particularly useful for building a rapport with your target audience. So, let’s delve into the basics of Instagram and how you can start using it […]
Blogging is one of the most effective forms of content marketing available to business owners. The fact that it helps with SEO and provides content for social media marketing is a bonus, but what blogging actually boils down to is providing your target audience with authoritative and expert information that increases their trust in you.
I’m a proud Mum of two alongside being a marketing consultant and business owner, so today I wanted to do something a little bit different with my blog and share with you what my typical workday looks like balancing work with the demands of family life.