Entries by Claire Saxton

Why is Facebook Blue? What Colours Mean in Marketing

Facebook, Twitter and LinkedIn all use blue within their logo and branding – have you ever wondered why that is? It’s all to do with the psychology of colour. Colours can create feelings and emotions in our minds when we see them. We might be consciously aware of it at the time, we all know […]

How to Create a Multi-Channel Marketing Strategy

There are so many forms of marketing it can be easy to feel lost when figuring out what to do where. Marketing is like a big jigsaw puzzle with each channel or form of marketing representing a different piece. You can leave some pieces out and still see what the picture is meant to look […]

How to Make Sales on Instagram (without being too salesy)

In my previous blog about Instagram, I talked about the basics of setting up your profile, engaging with the right followers and building your brand through this visual social media platform. In this blog, I want to talk about how to make sales on Instagram through social media marketing that puts your business in front of […]

7 Supercharged Tricks for LinkedIn Marketing Success

LinkedIn is one of those social media channels that many people struggle to use effectively for their marketing. The corporate tone to LinkedIn can make it seem like the wrong platform for freelancers and small business owners with the focus on work history and employable skills, but in reality, it’s a fantastic place to network […]

How to be a Successful Marketing Consultant

I’ve been in business for 6 years now and have won several awards, kept going despite the global pandemic and even seen growth during that time, and I have some ambitious plans for the future that I’m very excited about! Looking back to when I started, I didn’t imagine my business would be like this […]

Which of these 9 Twitter Fails Are You Making?

Learning to use social media for business is a completely different kettle of fish than using it for personal reasons, particularly when it comes to Twitter. That’s why it’s all too easy to make mistakes without realising it and struggle to get momentum with your Twitter marketing strategy. I often see Twitter mistakes as I […]