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Saxton Marketing Limited is registered in England and Wales
Company Number 09107020
Registered address: Oakhurst House, 57 Ashbourne Road, Derby, DE22 3FS
Saxton Marketing Limited is registered in England and Wales
Company Number 09107020
Registered address: Oakhurst House, 57 Ashbourne Road, Derby, DE22 3FS
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A Basic Overview of Marketing and General Data Protection Regulation
in Marketing Strategy/by Claire SaxtonWe’re getting closer to the 25th May, and I think there are few small business owners out there that haven’t heard of GDPR. Something that hasn’t been discussed too widely regarding the update to Data Protection is the impact that GDPR will have on our marketing efforts.
I will say that I’m not a GDPR expert, and I’m certainly not a lawyer, so this is only my interpretation based on current ICO guidance and that of data protection lawyers sharing their expertise. I would recommend that you do your own research, ask the ICO questions and get as much knowledge as you can before making any decisions for your own business. Read more
The Story of Saxton Marketing – from marketing student to full-time mummy and business owner
in Blog/by Claire SaxtonI always think it’s difficult to really get your personality across on a website’s ‘about me’ page.
But behind the marketing persona lies the real person that you’re doing business with, and I feel it’s important to get a glimpse of who they are at every opportunity. I considered what was a good way for me to go in a bit more depth and figured that a blog telling you about me and how I came to start Saxton Marketing ltd would be a good idea.
So here it is!
Do let me know in the comments below if you have any questions about myself, or feel free to share your business story! Read more
Small Business Magnetism – how using lead magnets can grow your business
in Content marketing/by Claire SaxtonI’m not a fan of marketing jargon if I’m honest with you, but sometimes there’s just no escape, and if you’re anything like me, you’ve been seeing ‘lead magnet’ everywhere.
Let me break the mystery and guide you through what a lead magnet is, and why you need one to strengthen your digital marketing efforts. Read more
When was the last time you were Smart with your Marketing Strategy?
in Marketing Strategy/by Claire SaxtonIt doesn’t matter where you are in your business right now, or how far into a new year we happen to be, there’s never a better time to look at your business goals, marketing objectives and combine both into a strategy than ‘now’.
A SWOT analysis is a fantastic way of evaluating where you are and planning where you want to be.
Identifying your strengths, weaknesses, threats to your business and the opportunities available is a great way of seeing your market position at a glance. Read more