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The Smart Guide to Promoting Events on Social Media

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Social media can be a game-changer when it comes to promoting small business events, with 50% of event planners using social media to get attendees. We all know it’s important, but the challenge is figuring out how to use it effectively without getting lost in the noise. If you’re tired of the same old strategies with middling results, it’s time to switch things up.

Let’s dive into practical ways to get your event in front of the right people, build a buzz, and boost attendance – whether it’s in-person or virtual. Read more

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Unlocking Social Media Success: A Comprehensive Guide to Campaign Planning

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Social media marketing is an increasingly critical tool for businesses to engage with their audience, promote their products or services, and achieve various business objectives. Effective planning and strategy are the backbone of successful social media marketing. Read more

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Introducing TikTok Management Services for Your Business

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With over 1 billion active users, TikTok has become one of the most popular social media platforms in the world, it’s like YouTube with shorter videos that you can get creative with. And although you might think TikTok is mostly about those viral dance and fashion trends, TikTok can be a fantastic platform for businesses too. Read more

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Don’t Put All Your Eggs in One Basket: The Benefits of a Diversified Social Media Presence

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In today’s digital age, a strong social media presence can mean the difference between success and failure for many small businesses. However, many business owners make the mistake of relying on just one social media channel for their marketing efforts, which can be a major setback.

In this blog, we will explore the dangers of relying on just one social media channel and why you should diversify your social media presence to get better results. Read more

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The Power of Social Media in 2023: 12 Unforgettable Statistics

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As a small business owner, you understand the importance of staying up to date with the ever-evolving world of social media marketing. To help you stay ahead of the curve and refine your social marketing strategy so you can get the best results possible next year.

Here are the 12 most important social media stats for business owners to know in 2023. Read more

Picture of hands holding a book open as it's being read for social media marketing

How to Promote a Book on Social Media

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Whether it’s a printed book or an eBook, or maybe even an audiobook, the purpose of it is to be read. But how do you get people to buy and read your book once it’s published? Influencer marketing can be one approach to take but I’d argue that the most effective form of marketing for any book is social media. Read more

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The New Facebook Layout Explained

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If you’ve used Facebook recently for your business page, you might have seen quite a few changes have taken place. Some of these changes can be tricky to get your head around as things have moved around and some new functions have replaced others, so in this blog I want to share with you how the Facebook layout has changed and where to find what you need. Read more

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Why you should livestream on your Facebook page

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While we’re not all social butterflies who love to get in front of the camera and engage with our audience, live streaming has become a popular marketing tactic over recent years. And for good reason! There are numerous benefits for facing your fears and talking through that camera lens.

As one of the biggest social media platforms, Facebook is a popular place to ‘go live’ in people’s feeds, which is a fantastic way to get noticed by your target audience, have them engage and interact with you, and please the algorithm Gods that control all things Facebook.

In this blog, I want to go into detail explaining the benefits of livestreaming on your Facebook page, the kinds of topics and discussions to have with your audience, and how it can impact on your wider marketing strategy. Read more

9 Things to Avoid in your Social Media Marketing

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We’ve all seen the lists of things you should do for your social media marketing, the must try hacks and the time-saving tips. But what about the things you should avoid doing on social media? Read more

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Facebook Messenger Marketing – should you be using it for your small business?

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According to Buffer, there are now more than 1.3 billion people using Facebook Messenger every month. You’ve probably used it yourself to keep in touch with friends and family, but have you ever considered using Facebook Messenger as a way of marketing your business and keeping in touch with your target audience? Read more