Picture of social media icons with the word social spelled out on smartphone screens

11 Reasons To Outsource Your Social Media Today

Are you still unsure whether social media marketing is the right thing for your business?

Chances are that you’ve given things a go and have been struggling to get those followers, interactions and leads that you were hoping for from your efforts.

You might feel like you wasted your time creating content that is just echoing in an empty vacuum, right?

The thing is, social media can work extremely well for your business (it certainly has for mine!) but when you’re struggling to get things off the ground, outsourcing your social media marketing and management could be the answer you’re looking for. Read more

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How to Make the Best Use of Social Media Analytics For Your Marketing Strategy

Social media marketing is an effective way of getting exposure and generating leads for your business, but as with any marketing strategy, it’s only as effective as you are at evaluating and improving the tactics you use.

For social media that means regularly reviewing your analytics to see what’s working, what isn’t and figuring out the changes you should make to improve your strategy. Read more

Picture of a laptop on Facebook

Is it still worth using Facebook as a small business owner?

I get a lot of questions from business owners who tell me that their Facebook page doesn’t get much attention from their followers and is it even worth using Facebook for their business?

Algorithm changes that seem to favour likes and shares over anything else has meant that some business owners are struggling to get traction with their Facebook page, but I don’t think you should abandon it completely. Read more

Picture of a laptop with the Instagram log in screen ready for some social media marketing

Claire Saxton’s Social Media Basics – Instagram

A lot of people are confused when it comes to using Instagram to promote their business.

Visual-based social media can be tricky for marketing purposes, but it’s not impossible, and Instagram is particularly useful for building a rapport with your target audience.

So, let’s delve into the basics of Instagram and how you can start using it today for your small business. Read more

Keyboard with pin it overlaid on top for using pinterest for social media marketing

Claire Saxton’s Social Media Basics – Pinterest

If you’ve always thought that Pinterest was for Mommy bloggers and Etsy sellers, you might be surprised to hear that it’s rapidly becoming one of the best channels for effective social media marketing.

In the latest blog of my Social Media Basics series, I’m taking a closer look at Pinterest and why you should consider using it as part of your marketing strategy today. Read more

Giant building blocks with the LinkedIn logo because LinkedIn is great for building your business presence online

Claire Saxton’s Social Media Basics – LinkedIn

For this blog in my series on how to use social media as a business owner, I want to cover LinkedIn.

LinkedIn is one of those social media channels that’s commonly misunderstood and seldom used for how it was designed. Many people treat it as a resume site where you list every job you’ve ever had and hope that’s enough to attract new clients to your business.

It’s not.

So, let me explain the right way to use LinkedIn and how to use it as a foundation for your social media marketing.

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A facebook business page where key sections are used for effective social media marketing

Claire Saxton’s Social Media Basics – Facebook

Today I want to explore using Facebook effectively for your business marketing. I think it’s fair to say that most of us have a Facebook account that we use to connect with friends and family. So, we naturally think that we must have a Facebook business page when we want to use social media for marketing, but this isn’t always the case.

In this blog, I’m going to guide you through using Facebook correctly, so you can get things off to a flying start.

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Welcome to twitter on message for first time users that need to set up their profile correctly to successfully market their business

Claire Saxton’s Social Media Basics – Twitter

 Twitter is one of those social media channels that most people will say that you need a strong presence on for your small business to be successful. So, you sit down, and you create a profile and follow a few people… and nothing happens. You follow a few more, write a few tweets about what you do and wait some more… still no results.

Many of my clients have turned to me in frustration at not being able to make Twitter ‘work’ for them. Read more