Paper with marketing strategy on it with a pen, a pot plant and other stationery nearby

How to Create a Multi-Channel Marketing Strategy

There are so many forms of marketing it can be easy to feel lost when figuring out what to do where. Marketing is like a big jigsaw puzzle with each channel or form of marketing representing a different piece. You can leave some pieces out and still see what the picture is meant to look like but leave too many gaps and you lose the detail.

That doesn’t mean you have to do every form of marketing that’s out there to get a fully working strategy for your business, but it does mean you need to understand what the complete picture looks like for you, and how each piece of the puzzle contributes to that, i.e., each form of marketing.

In this blog, I want to discuss how to create a multi-channel marketing strategy and how to get the most out of your marketing for your business. Read more