Think of your social media following as a treasure trove of potential customers waiting to be unlocked. In today’s digital world, having a thriving presence on platforms like Facebook, Instagram, and Twitter is like having a shop on a bustling high street. But the key to real success? Turning those casual scrollers into committed buyers. In this blog post, we’re going to unravel the art of converting your social media followers into die-hard fans of your brand. Read more
Social media is a fantastic form of marketing for reaching your target audience, building brand awareness, and driving leads to your business. However, merely having a social media presence is not enough; engagement is the key to success with a social media marketing strategy. Read more
Social media has become an integral part of modern marketing strategies, offering unparalleled opportunities to connect with potential customers. However, with such a vast and diverse user base on various platforms, finding and targeting the right audience is crucial for the success of your social media campaigns. Read more
At its core, TikTok is a social media platform dedicated to short-form, user-generated video content. It’s a space where creativity flourishes, and trends move at a breakneck speed. Read more
TikTok has taken the social media world by storm. Known for its short-form videos and catchy music that can quickly go viral. The app, which launched in 2016, has seen massive growth in recent years and has become a popular platform for young people to express themselves and showcase their creativity (and older age groups are starting to get in on the action too!) Read more
Using Instagram can be a great way of marketing your business. But did you know that using Instagram reels can take things up a notch and help you achieve more with your social media marketing?
While social media marketing isn’t (Google claims) an active part of improving your website’s search result ranking, it does have a supportive role to play in helping your business get ahead of your competition online. Read more
One of the most cost-effective methods of marketing for any business is social media. It’s a tried and tested way of getting your business brand out there and noticed by your audience, and when done correctly, they’ll interact and engage with your content.
Fundamentally, social media marketing has the overall aim of generating leads and sales. And it’s typically your website where that magic happens. Your calls to action, lead magnets, further information and special offers should ideally be hosted on your website with your audience directed to them via social media. Read more
Outsourcing to someone new in your business is always going to come with some feelings of uncertainty. In this blog, I want to reassure you about any concerns you may have with outsourcing to a marketing consultant, how a marketing consultant can help you to generate those all-important leads and why it’s worth navigating around any anxieties for the benefits it can bring to your business. Read more
Facebook, Twitter and LinkedIn all use blue within their logo and branding – have you ever wondered why that is? It’s all to do with the psychology of colour.
Colours can create feelings and emotions in our minds when we see them. We might be consciously aware of it at the time, we all know that red represents danger for example and know to be alert when we see a red road sign. But colours can work on our subconscious minds too, creating feelings so subtle that we don’t even realise they’re there. Read more