Outsourcing to someone new in your business is always going to come with some feelings of uncertainty. In this blog, I want to reassure you about any concerns you may have with outsourcing to a marketing consultant, how a marketing consultant can help you to generate those all-important leads and why it’s worth navigating around any anxieties for the benefits it can bring to your business. Read more
Facebook, Twitter and LinkedIn all use blue within their logo and branding – have you ever wondered why that is? It’s all to do with the psychology of colour.
Colours can create feelings and emotions in our minds when we see them. We might be consciously aware of it at the time, we all know that red represents danger for example and know to be alert when we see a red road sign. But colours can work on our subconscious minds too, creating feelings so subtle that we don’t even realise they’re there. Read more
There are so many forms of marketing it can be easy to feel lost when figuring out what to do where. Marketing is like a big jigsaw puzzle with each channel or form of marketing representing a different piece. You can leave some pieces out and still see what the picture is meant to look like but leave too many gaps and you lose the detail.
That doesn’t mean you have to do every form of marketing that’s out there to get a fully working strategy for your business, but it does mean you need to understand what the complete picture looks like for you, and how each piece of the puzzle contributes to that, i.e., each form of marketing.
In this blog, I want to discuss how to create a multi-channel marketing strategy and how to get the most out of your marketing for your business. Read more
In my previous blog about Instagram, I talked about the basics of setting up your profile, engaging with the right followers and building your brand through this visual social media platform.
In this blog, I want to talk about how to make sales on Instagram through social media marketing that puts your business in front of potential customers to influence their buying decisions. Turning followers into customers takes time, effort, and effective marketing strategies but it is possible. So, I’m going to give you a quick guide of the suggestions I make as a marketing consultant with my Instagram clients that may help you to boost your revenue and profits too. Read more
LinkedIn is one of those social media channels that many people struggle to use effectively for their marketing. The corporate tone to LinkedIn can make it seem like the wrong platform for freelancers and small business owners with the focus on work history and employable skills, but in reality, it’s a fantastic place to network and make connections.
I created a blog on getting started with LinkedIn in my “Claire Saxton’s Social Media Basics” series of blogs, which you can check out here.
This blog is for those of you who have been on LinkedIn for a while and maybe not quite got the results you’d hope for, or simply want to tweak your LinkedIn marketing for more opportunities! Read more
I’ve been in business for 6 years now and have won several awards, kept going despite the global pandemic and even seen growth during that time, and I have some ambitious plans for the future that I’m very excited about!
Looking back to when I started, I didn’t imagine my business would be like this and so I thought I’d write this blog as words of advice for who I was at the start of my business journey. I think it’s good to reflect on the past, things that have gone well and things that haven’t; and I hope that these words might help you if you’re at the start of your business journey too! Read more
Learning to use social media for business is a completely different kettle of fish than using it for personal reasons, particularly when it comes to Twitter. That’s why it’s all too easy to make mistakes without realising it and struggle to get momentum with your Twitter marketing strategy.
I often see Twitter mistakes as I use Twitter so much for myself and my clients, so I wanted to share with you my 9 top fails that I see, and what you can do to avoid them. Read more
I was reflecting today on some of the leaders I have had the privilege of working with or for, who showed me about the leader I aspire to be and perhaps some who showed me the leader I would rather not be. The common trait in those that inspired was their belief in those they lead, that ability to recognize a skill, a strength or a natural talent and to give it the opportunity to shine, to nurture, grow and evolve. I was told a long time ago to recruit people who are skilled in areas where you need to develop and who need to develop in areas where you are skilled, that way the sum of the parts is greater than the individual elements and you all end up stronger and together you can achieve so much more.
Sometimes the greatest gift you can give is to believe in someone and give them the confidence to believe in themselves. Read more
I’m a proud Mum of two alongside being a marketing consultant and business owner, so today I wanted to do something a little bit different with my blog and share with you what my typical workday looks like balancing work with the demands of family life. Read more
I always think it’s difficult to really get your personality across on a website’s ‘about me’ page.
But behind the marketing persona lies the real person that you’re doing business with, and I feel it’s important to get a glimpse of who they are at every opportunity. I considered what was a good way for me to go in a bit more depth and figured that a blog telling you about me and how I came to start Saxton Marketing ltd would be a good idea.
So here it is!
Do let me know in the comments below if you have any questions about myself, or feel free to share your business story! Read more