Think of your social media following as a treasure trove of potential customers waiting to be unlocked. In today’s digital world, having a thriving presence on platforms like Facebook, Instagram, and Twitter is like having a shop on a bustling high street. But the key to real success? Turning those casual scrollers into committed buyers. In this blog post, we’re going to unravel the art of converting your social media followers into die-hard fans of your brand. Read more
Building Your Tribe: How to Network Effectively in LinkedIn Groups
in Blog, Social Media Marketing/by Claire SaxtonIt’s all too easy to get caught up in the constant stream of updates and notifications on your main LinkedIn feed. But tucked away within the platform is a hidden gem that often goes unnoticed: LinkedIn Groups. These vibrant communities offer small businesses a unique opportunity to forge genuine connections, build brand awareness, and market themselves authentically. Read more
Boost Your Brand with Instagram Stories: Tips for Content Through Storytelling
in Blog, Social Media Marketing/by Claire SaxtonWith their massive daily viewership, Instagram Stories can be a serious game-changer for small businesses looking to stand out online. Read more
The Smart Guide to Promoting Events on Social Media
in Social Media Marketing/by Claire SaxtonSocial media can be a game-changer when it comes to promoting small business events, with 50% of event planners using social media to get attendees. We all know it’s important, but the challenge is figuring out how to use it effectively without getting lost in the noise. If you’re tired of the same old strategies with middling results, it’s time to switch things up.
Let’s dive into practical ways to get your event in front of the right people, build a buzz, and boost attendance – whether it’s in-person or virtual. Read more
Social Media Alchemy: Transforming Followers into Loyal Customers
in Blog/by Zoe HughesThink of your social media following as a treasure trove of potential customers waiting to be unlocked. In today’s digital world, having a thriving presence on platforms like Facebook, Instagram, and Twitter is like having a shop on a bustling high street. But the key to real success? Turning those casual scrollers into committed buyers. In this blog post, we’re going to unravel the art of converting your social media followers into die-hard fans of your brand. Read more
Why Your Small Business Can’t Afford to Ignore Social Media Engagement
in Blog/by Claire SaxtonSocial media is a fantastic form of marketing for reaching your target audience, building brand awareness, and driving leads to your business. However, merely having a social media presence is not enough; engagement is the key to success with a social media marketing strategy. Read more
Cracking the Code: How to Find and Connect with Your Perfect Target Audience on Social Media
in Blog/by Claire SaxtonSocial media has become an integral part of modern marketing strategies, offering unparalleled opportunities to connect with potential customers. However, with such a vast and diverse user base on various platforms, finding and targeting the right audience is crucial for the success of your social media campaigns. Read more
Unlocking Social Media Success: A Comprehensive Guide to Campaign Planning
in Social Media Marketing/by Claire SaxtonSocial media marketing is an increasingly critical tool for businesses to engage with their audience, promote their products or services, and achieve various business objectives. Effective planning and strategy are the backbone of successful social media marketing. Read more
Conquering TikTok: A Comprehensive Guide to Building a Winning Video Content Strategy
in Blog/by Claire SaxtonAt its core, TikTok is a social media platform dedicated to short-form, user-generated video content. It’s a space where creativity flourishes, and trends move at a breakneck speed. Read more
The Power of TikTok for Small Business Marketing: what you need to know
in Blog/by Claire SaxtonTikTok has taken the social media world by storm. Known for its short-form videos and catchy music that can quickly go viral. The app, which launched in 2016, has seen massive growth in recent years and has become a popular platform for young people to express themselves and showcase their creativity (and older age groups are starting to get in on the action too!) Read more
Introducing TikTok Management Services for Your Business
in Social Media Marketing/by Claire SaxtonWith over 1 billion active users, TikTok has become one of the most popular social media platforms in the world, it’s like YouTube with shorter videos that you can get creative with. And although you might think TikTok is mostly about those viral dance and fashion trends, TikTok can be a fantastic platform for businesses too. Read more