9 Things to Avoid in your Social Media Marketing

We’ve all seen the lists of things you should do for your social media marketing, the must try hacks and the time-saving tips. But what about the things you should avoid doing on social media? Read more

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Facebook Messenger Marketing – should you be using it for your small business?

According to Buffer, there are now more than 1.3 billion people using Facebook Messenger every month. You’ve probably used it yourself to keep in touch with friends and family, but have you ever considered using Facebook Messenger as a way of marketing your business and keeping in touch with your target audience? Read more

How to use Canva for your Social Media Marketing

I think it’s fair to say that social media marketing can be time-consuming. From planning and writing posts, to creating the images, scheduling/posting, engaging with followers and going through the analytics.

I’ve shared a few time-saving tips for social media marketing here but in this blog, I specifically want to talk about Canva and how it can really help you to save time and energy with your social media marketing. Read more

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LinkedIn marketing don’ts – what not to do on LinkedIn

There seem to be so many rules around using social media from what to post and when, to getting image dimensions right and to bit:ly a link or not! It can be confusing, and I’ve often heard from my social media marketing clients that LinkedIn is the most confusing of them all. Read more

Things to Look out for with Social Media in 2022

We’re nearing the end of the first quarter of 2022 and now might be the time you’re starting to think about evaluating your marketing plans and making some changes for the rest of the year. One of the best ways to do that is by looking at what’s happening in social media marketing more widely, identifying those emerging trends and what might be declining in terms of strategy so you can tweak your plans accordingly. Read more

Influencer written with scrabble tiles because this blog is about influencer marketing

What is influencer marketing (and should I be using it for my small business)

According to research in 2019, 67% of consumers will stop buying from a business that doesn’t inspire trust.  Marketing is one way in which we build rapport with our target audience and inspire that trust to encourage them to buy from us.

Marketing, particularly in the B2C industries, is highly competitive. When you consider that every other business owner in your niche is also trying to use marketing tactics to develop that trust, things can get very competitive very quickly.

Influencer marketing is often considered to be a good way to get ahead of your competition, but what is it and can it work for small businesses? Read more

A business owner on a laptop using social media analytics to create a social media marketing plan

How a Social Media Plan Can Help You be More Productive with Your Marketing in 2022

If one of your intentions in your business is to become more productive with your marketing this year, creating a social media plan could be just the thing to get you there. Read more

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The Social Media Apps and Tools I Intend to Keep Using in 2022

One of the problems with social media that many of my clients come to me for, is how long it can take to get your posts online! Whether it’s sourcing images, posting them or trying to get your head around how well they’re performing, social media marketing can easily take hours out of your working day.

But it doesn’t have to!

There are so many apps and tools out there to help you manage your social media. In truth, there are probably so many now that it’s become difficult to see the wood for the trees and establish which ones you should be using to save time and get better results.

So, here are my tried and tested favourite social media apps that I fully intend to keep using well into 2022 and beyond! Read more

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Is Affiliate Marketing a Good Idea for Small Business Owners?

You’ve probably signed up for a new app or service for your business and been asked if you’d like to earn some additional income as an affiliate, but can you be on the other side of affiliate marketing and have your clients promote you and what you do?

When marketing your business in a crowded marketplace, any additional string to your bow can be worth it, so how can affiliate marketing fit into your marketing strategy?

Read more

Hand drawn marketing plan that includes search engine optimisation

7 Ways A Marketing Consultant Can Help You Generate Leads

Outsourcing to someone new in your business is always going to come with some feelings of uncertainty. In this blog, I want to reassure you about any concerns you may have with outsourcing to a marketing consultant, how a marketing consultant can help you to generate those all-important leads and why it’s worth navigating around any anxieties for the benefits it can bring to your business. Read more