Picture of a marketing strategist and their business client working out an online sales funnel together

Funnels and lead generation – does the salesy approach work?

Confused by funnels, landing pages and how that American style “salesy” stuff can work for your business?

Much of this is industry jargon, and chances are you’re already using a basic sales funnel to generate leads and customers for your business, regardless of what you do. Social media post linking back to your sales page is a good example, of this. But for the purpose of this blog I really want to delve into the nitty gritty of what these things are, and how using them the right way can really benefit your business. Read more

Picture of a laptop on Facebook

Is it still worth using Facebook as a small business owner?

I get a lot of questions from business owners who tell me that their Facebook page doesn’t get much attention from their followers and is it even worth using Facebook for their business?

Algorithm changes that seem to favour likes and shares over anything else has meant that some business owners are struggling to get traction with their Facebook page, but I don’t think you should abandon it completely. Read more

Picture of a laptop using Google Analytics for SEO

SEO as a small business owner – 5 reasons why it’s vital

While keywords, page speed and domain authority might sound like meaningless jargon, without them your website may not be optimised effectively for search engines.

Search engine optimisation (SEO) is one of those misunderstood tasks that you should try to focus on with your website to ensure it’s getting the results you’re looking for – whether that’s more traffic or more sales. Read more

Photo of a businesswoman on her phone connecting with me for a free brand strategy consultation

What can a Marketing Consultant do for your business?

As you’re undoubtedly aware by now, I’m Claire Saxton, and I am a marketing consultant.

But what does that actually mean, and how can I help your business?

Well, I’m here for you to consult with about your marketing, to help you fix some issues you may be having and identify marketing opportunities you probably hadn’t considered before. Read more

Picture of a laptop with the Instagram log in screen ready for some social media marketing

Claire Saxton’s Social Media Basics – Instagram

A lot of people are confused when it comes to using Instagram to promote their business.

Visual-based social media can be tricky for marketing purposes, but it’s not impossible, and Instagram is particularly useful for building a rapport with your target audience.

So, let’s delve into the basics of Instagram and how you can start using it today for your small business. Read more

A female entrepeneur using LinkedIn to publish a post for engagement

What’s Guest Blogging and Why Does it Matter?

Blogging is one of the most effective forms of content marketing available to business owners. The fact that it helps with SEO and provides content for social media marketing is a bonus, but what blogging actually boils down to is providing your target audience with authoritative and expert information that increases their trust in you.

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A picture of me Claire Saxton from Saxton Marketing Ltd

A day in the life of Claire Saxton – Marketing Consultant and Mum to Two

I’m a proud Mum of two alongside being a marketing consultant and business owner, so today I wanted to do something a little bit different with my blog and share with you what my typical workday looks like balancing work with the demands of family life. Read more

Keyboard with pin it overlaid on top for using pinterest for social media marketing

Claire Saxton’s Social Media Basics – Pinterest

If you’ve always thought that Pinterest was for Mommy bloggers and Etsy sellers, you might be surprised to hear that it’s rapidly becoming one of the best channels for effective social media marketing.

In the latest blog of my Social Media Basics series, I’m taking a closer look at Pinterest and why you should consider using it as part of your marketing strategy today. Read more

Giant building blocks with the LinkedIn logo because LinkedIn is great for building your business presence online

Claire Saxton’s Social Media Basics – LinkedIn

For this blog in my series on how to use social media as a business owner, I want to cover LinkedIn.

LinkedIn is one of those social media channels that’s commonly misunderstood and seldom used for how it was designed. Many people treat it as a resume site where you list every job you’ve ever had and hope that’s enough to attract new clients to your business.

It’s not.

So, let me explain the right way to use LinkedIn and how to use it as a foundation for your social media marketing.

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Picture of blank paper, pens and a lightbulb to help you get creative with building your business brand

7 Top Tips for Building Your Business Brand

Branding your business.

Sounds scary, doesn’t it?

The thing is, branding is simply a name for giving your business a character – a style and voice of it’s own if you will. And when you think of it like that, it becomes so much easier to create a brand identity for your business that you, and your target audience, will fall in love with.

Here are my seven top tips for building your business brand the fun way.

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