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Why is Facebook Blue? What Colours Mean in Marketing

Facebook, Twitter and LinkedIn all use blue within their logo and branding – have you ever wondered why that is? It’s all to do with the psychology of colour.

Colours can create feelings and emotions in our minds when we see them. We might be consciously aware of it at the time, we all know that red represents danger for example and know to be alert when we see a red road sign. But colours can work on our subconscious minds too, creating feelings so subtle that we don’t even realise they’re there. Read more

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How to Create a Multi-Channel Marketing Strategy

There are so many forms of marketing it can be easy to feel lost when figuring out what to do where. Marketing is like a big jigsaw puzzle with each channel or form of marketing representing a different piece. You can leave some pieces out and still see what the picture is meant to look like but leave too many gaps and you lose the detail.

That doesn’t mean you have to do every form of marketing that’s out there to get a fully working strategy for your business, but it does mean you need to understand what the complete picture looks like for you, and how each piece of the puzzle contributes to that, i.e., each form of marketing.

In this blog, I want to discuss how to create a multi-channel marketing strategy and how to get the most out of your marketing for your business. Read more

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How to Make Sales on Instagram (without being too salesy)

In my previous blog about Instagram, I talked about the basics of setting up your profile, engaging with the right followers and building your brand through this visual social media platform.

In this blog, I want to talk about how to make sales on Instagram through social media marketing that puts your business in front of potential customers to influence their buying decisions. Turning followers into customers takes time, effort, and effective marketing strategies but it is possible. So, I’m going to give you a quick guide of the suggestions I make as a marketing consultant with my Instagram clients that may help you to boost your revenue and profits too. Read more

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7 Supercharged Tricks for LinkedIn Marketing Success

LinkedIn is one of those social media channels that many people struggle to use effectively for their marketing. The corporate tone to LinkedIn can make it seem like the wrong platform for freelancers and small business owners with the focus on work history and employable skills, but in reality, it’s a fantastic place to network and make connections.

I created a blog on getting started with LinkedIn in my “Claire Saxton’s Social Media Basics” series of blogs, which you can check out here. 

This blog is for those of you who have been on LinkedIn for a while and maybe not quite got the results you’d hope for, or simply want to tweak your LinkedIn marketing for more opportunities! Read more

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How to be a Successful Marketing Consultant

I’ve been in business for 6 years now and have won several awards, kept going despite the global pandemic and even seen growth during that time, and I have some ambitious plans for the future that I’m very excited about!

Looking back to when I started, I didn’t imagine my business would be like this and so I thought I’d write this blog as words of advice for who I was at the start of my business journey. I think it’s good to reflect on the past, things that have gone well and things that haven’t; and I hope that these words might help you if you’re at the start of your business journey too!

Never be afraid to ask for help

When you start a business there’s so much you don’t know, yet you feel like you should know it all. There’s the thought in the back of your mind that if you ask questions, you’re going to look like you don’t know what you’re doing and who’s going to work with you after that!

This is categorically untrue.

Every business owner I’ve met have felt the same way and regretted not asking for help sooner.

It’s impossible to know everything you need straight away so ask for help! You can do it online, at networking events, you can see if there’s a mentor available in your industry who will take you under their wing or you can find an online course. Whatever it is, there will be a way to get the help you need.

Constant learning and research is vital

Woman holding a no and a yes ball confused about soft opt-in for GDPR and marketingWhile asking for help is important, it is crucial that you keep on top of your own learning, research and personal development too.

Whether you work in the marketing industry or not, there will be continual changes and things you need to keep on top of. If you don’t continually upskill and keep on top of things, it’ll start to show in your work.

There might be CPD requirements for your profession and there may not be, regardless, you should make sure that you are taking new courses, reading the latest industry journals and networking within your industry as much as possible to keep abreast of new information and what’s in the pipeline.

Contracts are essential no matter how small the job might be

Contracts can seem scary, and sometimes unnecessary if you’re just doing a job for a friend (word of advice, don’t do that!) but they really are essential.

Contracts allow you and the other party to be clear on what’s going to happen, who’s responsible for what, what payment will look like and any legal implications for breaking said contract. It’s just a polite and formal way to get things square with each other before you get started.

Generally, people who avoid signing contracts either don’t understand them and you can break down what it means in more detail or are likely to be problem clients and best avoided anyway.

Admin tasks are important – get them done!

Yawn, yes, I know, admin is dull and boring, and you have a million and one other things you could be doing instead but get it done anyway.

But those invoices need sending, the membership to your professional needs to be renewed, the stack of supplier invoices need paying and you really should get your accounts sent across to your accountant too.

Each admin task is important in its own right, no matter how minor it might seem. So, dedicate a half day a week or so to clearing the backlog and then keep on top of it!

Outsource what you can, as soon as you can

Customers using a small business website that's been optimised for search enginesIf admin really isn’t your forte, a Virtual Assistant can help you keep on top of things.

It’s not just the paperwork that can be outsourced though and really, if a task isn’t directly earning you money consider giving it to someone else to do.

Yes, it costs money, but it’s often cost effective to outsource tasks to professionals who can zip through them in less time and do a better job than you can while you can earn money in the meantime.

Let’s take copywriting as an example. If you’re not a natural write it might take you all day to write a blog for your website. A copywriter could probably blitz through it in an hour or two and they know the tricks of the trade you don’t to get it optimised for SEO, etc. Two hours expense versus a day’s missed earning potential – it’s a no-brainer really!

Never underestimate the power of word of mouth

Sometimes it’s not the creative ads you’ve put out about your business that gets you the most revenue but word of mouth referrals (which is why marketing should be focused on your reputation and credibility alongside what you have to offer).

Whether it’s friends and family sharing what you do, happy clients sharing testimonials or winning Twitter awards and getting noticed online – it’s the buzz around you that can carry the most weight.

Winning the #SBS award from Theo Paphitis gave me so much confidence that improved my business in every area and opened up so many new opportunities to me. This is the kind of buzz I’m talking about here, and it’s something that money simply cannot buy.

Find the right balance

Most of us start our own businesses to have a better work/life balance but then we find there’s so much more work involved when you have to do everything yourself, there’s little time left for your family or yourself.

It’s important to establish “working hours” and stick to them!

Don’t be tempted to work outside of those hours, do everything you can to streamline your processes and ensure you can get your work done within those hours, and don’t feel guilty for taking an afternoon off to see your child’s school concert!

I hope you’ve found this blog helpful, maybe just as a reminder for the things you already knew but they’d somehow slipped along the wayside. No matter where you are in your business journey, don’t give up! Success and opportunity often come when you least expect them!

Which of these 9 Twitter Fails Are You Making?

Learning to use social media for business is a completely different kettle of fish than using it for personal reasons, particularly when it comes to Twitter. That’s why it’s all too easy to make mistakes without realising it and struggle to get momentum with your Twitter marketing strategy.

I often see Twitter mistakes as I use Twitter so much for myself and my clients, so I wanted to share with you my 9 top fails that I see, and what you can do to avoid them. Read more

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How a marketing consultant can improve your revenue

Managing your own business marketing can be a complicated task. There’s so much you should be doing that it’s often difficult to know where to begin!

Outsourcing to a marketing consultant is an investment but one you might be hesitant to make, especially when you’re in the early stages of your business and low on funds. But. It is an investment that can improve your revenue.

In this blog I want to highlight how a marketing consultant can benefit your business not only in terms of revenue, but reputation too. Read more

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Creating a Marketing Budget for a Small Business – What do I need?

Although there are free forms of marketing out there (social media, anyone?) or you can take a DIY approach to promoting your business, it’s always a good idea to have a marketing budget in place.

There will be things that come up you’ll need to fork out for – such as business cards and flyers if you have a table at a networking event, for example. Having a budget already in place for this means you’re not scrabbling around double checking your cashflow to pay for these items at the last minute.

Read more

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3 Reasons You Should Update Your Website Regularly

Your website is your promotional presence on the internet, working hard for you 24/7 to attract new leads and generate sales for your business.

Yet so many of the business owners I connect with don’t keep their website’s updated with new content, or even perform regular maintenance checks to keep it working well. Read more

Photograph of Claire Saxton with Theo Paphitis receiving her SBS certificate

Saxton Marketing and Small Business Sunday, What It Means To Be A #SBS Winner

Being recognised by a former Dragon’s Den star has to be toward the top of any business owner’s bucket list. Thankfully, I could make that particular dream come true with my tweet that was picked by Theo Paphitis himself to win the Small Business Sunday Twitter competition on 17 February 2020.

I heartily recommend that every small business owner enter the #SBS competition each week, here’s what it means to win and how it could bring a real boost to your business marketing efforts. Read more