Picture of a business owner using a lead magnet to attract customers

Small Business Magnetism – how using lead magnets can grow your business

I’m not a fan of marketing jargon if I’m honest with you, but sometimes there’s just no escape, and if you’re anything like me, you’ve been seeing ‘lead magnet’ everywhere.

Let me break the mystery and guide you through what a lead magnet is, and why you need one to strengthen your digital marketing efforts. Read more