Entries by Claire Saxton

What Makes a Leader Inspiring? Guest post by Kim Adele

My reflections on traits from some of the greats by Kim Adele, executive coach. I was reflecting today on some of the leaders I have had the privilege of working with or for, who showed me about the leader I aspire to be and perhaps some who showed me the leader I would rather not […]

SEO as a small business owner – 5 reasons why it’s vital

While keywords, page speed and domain authority might sound like meaningless jargon, without them your website may not be optimised effectively for search engines. Search engine optimisation (SEO) is one of those misunderstood tasks that you should try to focus on with your website to ensure it’s getting the results you’re looking for – whether that’s more traffic […]

What can a Marketing Consultant do for your business?

As you’re undoubtedly aware by now, I’m Claire Saxton, and I am a marketing consultant. But what does that actually mean, and how can I help your business? Well, I’m here for you to consult with about your marketing, to help you fix some issues you may be having and identify marketing opportunities you probably hadn’t considered […]

Claire Saxton’s Social Media Basics – Instagram

A lot of people are confused when it comes to using Instagram to promote their business. Visual-based social media can be tricky for marketing purposes, but it’s not impossible, and Instagram is particularly useful for building a rapport with your target audience. So, let’s delve into the basics of Instagram and how you can start using it […]

What’s Guest Blogging and Why Does it Matter?

Blogging is one of the most effective forms of content marketing available to business owners. The fact that it helps with SEO and provides content for social media marketing is a bonus, but what blogging actually boils down to is providing your target audience with authoritative and expert information that increases their trust in you.