One of the most cost-effective methods of marketing for any business is social media. It’s a tried and tested way of getting your business brand out there and noticed by your audience, and when done correctly, they’ll interact and engage with your content. Fundamentally, social media marketing has the overall aim of generating leads and […]
While we’re not all social butterflies who love to get in front of the camera and engage with our audience, live streaming has become a popular marketing tactic over recent years. And for good reason! There are numerous benefits for facing your fears and talking through that camera lens. As one of the biggest social […]
We’ve all seen the lists of things you should do for your social media marketing, the must try hacks and the time-saving tips. But what about the things you should avoid doing on social media?
According to Buffer, there are now more than 1.3 billion people using Facebook Messenger every month. You’ve probably used it yourself to keep in touch with friends and family, but have you ever considered using Facebook Messenger as a way of marketing your business and keeping in touch with your target audience?
I think it’s fair to say that social media marketing can be time-consuming. From planning and writing posts, to creating the images, scheduling/posting, engaging with followers and going through the analytics. I’ve shared a few time-saving tips for social media marketing here but in this blog, I specifically want to talk about Canva and how […]
There seem to be so many rules around using social media from what to post and when, to getting image dimensions right and to bit:ly a link or not! It can be confusing, and I’ve often heard from my social media marketing clients that LinkedIn is the most confusing of them all.
We’re nearing the end of the first quarter of 2022 and now might be the time you’re starting to think about evaluating your marketing plans and making some changes for the rest of the year. One of the best ways to do that is by looking at what’s happening in social media marketing more widely, […]
According to research in 2019, 67% of consumers will stop buying from a business that doesn’t inspire trust. Marketing is one way in which we build rapport with our target audience and inspire that trust to encourage them to buy from us. Marketing, particularly in the B2C industries, is highly competitive. When you consider that […]
If one of your intentions in your business is to become more productive with your marketing this year, creating a social media plan could be just the thing to get you there.
One of the problems with social media that many of my clients come to me for, is how long it can take to get your posts online! Whether it’s sourcing images, posting them or trying to get your head around how well they’re performing, social media marketing can easily take hours out of your working […]