According to research in 2019, 67% of consumers will stop buying from a business that doesn’t inspire trust. Marketing is one way in which we build rapport with our target audience and inspire that trust to encourage them to buy from us. Marketing, particularly in the B2C industries, is highly competitive. When you consider that […]
If one of your intentions in your business is to become more productive with your marketing this year, creating a social media plan could be just the thing to get you there.
One of the problems with social media that many of my clients come to me for, is how long it can take to get your posts online! Whether it’s sourcing images, posting them or trying to get your head around how well they’re performing, social media marketing can easily take hours out of your working […]
You’ve probably signed up for a new app or service for your business and been asked if you’d like to earn some additional income as an affiliate, but can you be on the other side of affiliate marketing and have your clients promote you and what you do? When marketing your business in a crowded […]
Outsourcing to someone new in your business is always going to come with some feelings of uncertainty. In this blog, I want to reassure you about any concerns you may have with outsourcing to a marketing consultant, how a marketing consultant can help you to generate those all-important leads and why it’s worth navigating around […]
Facebook, Twitter and LinkedIn all use blue within their logo and branding – have you ever wondered why that is? It’s all to do with the psychology of colour. Colours can create feelings and emotions in our minds when we see them. We might be consciously aware of it at the time, we all know […]
There are so many forms of marketing it can be easy to feel lost when figuring out what to do where. Marketing is like a big jigsaw puzzle with each channel or form of marketing representing a different piece. You can leave some pieces out and still see what the picture is meant to look […]
In my previous blog about Instagram, I talked about the basics of setting up your profile, engaging with the right followers and building your brand through this visual social media platform. In this blog, I want to talk about how to make sales on Instagram through social media marketing that puts your business in front of […]
LinkedIn is one of those social media channels that many people struggle to use effectively for their marketing. The corporate tone to LinkedIn can make it seem like the wrong platform for freelancers and small business owners with the focus on work history and employable skills, but in reality, it’s a fantastic place to network […]
I’ve been in business for 6 years now and have won several awards, kept going despite the global pandemic and even seen growth during that time, and I have some ambitious plans for the future that I’m very excited about! Looking back to when I started, I didn’t imagine my business would be like this […]