We’re nearing the end of the first quarter of 2022 and now might be the time you’re starting to think about evaluating your marketing plans and making some changes for the rest of the year. One of the best ways to do that is by looking at what’s happening in social media marketing more widely, identifying those emerging trends and what might be declining in terms of strategy so you can tweak your plans accordingly. Read more
One of the problems with social media that many of my clients come to me for, is how long it can take to get your posts online! Whether it’s sourcing images, posting them or trying to get your head around how well they’re performing, social media marketing can easily take hours out of your working day.
But it doesn’t have to!
There are so many apps and tools out there to help you manage your social media. In truth, there are probably so many now that it’s become difficult to see the wood for the trees and establish which ones you should be using to save time and get better results.
So, here are my tried and tested favourite social media apps that I fully intend to keep using well into 2022 and beyond! Read more
Being recognised by a former Dragon’s Den star has to be toward the top of any business owner’s bucket list. Thankfully, I could make that particular dream come true with my tweet that was picked by Theo Paphitis himself to win the Small Business Sunday Twitter competition on 17 February 2020.
I heartily recommend that every small business owner enter the #SBS competition each week, here’s what it means to win and how it could bring a real boost to your business marketing efforts. Read more
That’s a question I’m often asked here at Saxton Marketing.
I know that hashtags can be confusing for folk so, in this blog, I want to talk you through what they are, why you should be using them and how they can be useful for your social media marketing strategy. Read more
How many times a day is your Facebook feed interrupted when someone goes live, talking about their business, something that’s happened in their day or to gather feedback around a subject?
Facebook Lives and video marketing in general is a hot trend right now because it works so well. Videos are a must right now for increasing engagement on your social media channels and can be worth their weight in gold when it comes to improving your reputation and credibility as a business owner. Read more
One of the biggest complaints I hear from my clients about social media marketing is the amount of time it can take to write, schedule and monitor posts.
When you seem to have a never ending to do list, fitting in time for social media can be difficult especially if you’re using multiple channels to promote your business. If you’re not ready to outsource to a marketing professional, here are my 5 time saving hacks to help you keep on top of your social media. Read more
Are you still unsure whether social media marketing is the right thing for your business?
Chances are that you’ve given things a go and have been struggling to get those followers, interactions and leads that you were hoping for from your efforts.
You might feel like you wasted your time creating content that is just echoing in an empty vacuum, right?
The thing is, social media can work extremely well for your business (it certainly has for mine!) but when you’re struggling to get things off the ground, outsourcing your social media marketing and management could be the answer you’re looking for. Read more
Social media marketing is an effective way of getting exposure and generating leads for your business, but as with any marketing strategy, it’s only as effective as you are at evaluating and improving the tactics you use.
For social media that means regularly reviewing your analytics to see what’s working, what isn’t and figuring out the changes you should make to improve your strategy. Read more
A lot of people are confused when it comes to using Instagram to promote their business.
Visual-based social media can be tricky for marketing purposes, but it’s not impossible, and Instagram is particularly useful for building a rapport with your target audience.
So, let’s delve into the basics of Instagram and how you can start using it today for your small business. Read more
If you’ve always thought that Pinterest was for Mommy bloggers and Etsy sellers, you might be surprised to hear that it’s rapidly becoming one of the best channels for effective social media marketing.
In the latest blog of my Social Media Basics series, I’m taking a closer look at Pinterest and why you should consider using it as part of your marketing strategy today. Read more