Posts

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Social Media Alchemy: Transforming Followers into Loyal Customers

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Think of your social media following as a treasure trove of potential customers waiting to be unlocked. In today’s digital world, having a thriving presence on platforms like Facebook, Instagram, and Twitter is like having a shop on a bustling high street. But the key to real success? Turning those casual scrollers into committed buyers. In this blog post, we’re going to unravel the art of converting your social media followers into die-hard fans of your brand. Read more

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Unlocking Social Media Success: A Comprehensive Guide to Campaign Planning

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Social media marketing is an increasingly critical tool for businesses to engage with their audience, promote their products or services, and achieve various business objectives. Effective planning and strategy are the backbone of successful social media marketing. Read more

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Conquering TikTok: A Comprehensive Guide to Building a Winning Video Content Strategy

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At its core, TikTok is a social media platform dedicated to short-form, user-generated video content. It’s a space where creativity flourishes, and trends move at a breakneck speed. Read more

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Don’t Put All Your Eggs in One Basket: The Benefits of a Diversified Social Media Presence

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In today’s digital age, a strong social media presence can mean the difference between success and failure for many small businesses. However, many business owners make the mistake of relying on just one social media channel for their marketing efforts, which can be a major setback.

In this blog, we will explore the dangers of relying on just one social media channel and why you should diversify your social media presence to get better results. Read more

Picture of hands holding a book open as it's being read for social media marketing

How to Promote a Book on Social Media

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Whether it’s a printed book or an eBook, or maybe even an audiobook, the purpose of it is to be read. But how do you get people to buy and read your book once it’s published? Influencer marketing can be one approach to take but I’d argue that the most effective form of marketing for any book is social media. Read more

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The New Facebook Layout Explained

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If you’ve used Facebook recently for your business page, you might have seen quite a few changes have taken place. Some of these changes can be tricky to get your head around as things have moved around and some new functions have replaced others, so in this blog I want to share with you how the Facebook layout has changed and where to find what you need. Read more

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Is your website ready for social media marketing?

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One of the most cost-effective methods of marketing for any business is social media. It’s a tried and tested way of getting your business brand out there and noticed by your audience, and when done correctly, they’ll interact and engage with your content.

Fundamentally, social media marketing has the overall aim of generating leads and sales. And it’s typically your website where that magic happens. Your calls to action, lead magnets, further information and special offers should ideally be hosted on your website with your audience directed to them via social media. Read more

9 Things to Avoid in your Social Media Marketing

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We’ve all seen the lists of things you should do for your social media marketing, the must try hacks and the time-saving tips. But what about the things you should avoid doing on social media? Read more

How to use Canva for your Social Media Marketing

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I think it’s fair to say that social media marketing can be time-consuming. From planning and writing posts, to creating the images, scheduling/posting, engaging with followers and going through the analytics.

I’ve shared a few time-saving tips for social media marketing here but in this blog, I specifically want to talk about Canva and how it can really help you to save time and energy with your social media marketing. Read more

Things to Look out for with Social Media in 2022

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We’re nearing the end of the first quarter of 2022 and now might be the time you’re starting to think about evaluating your marketing plans and making some changes for the rest of the year. One of the best ways to do that is by looking at what’s happening in social media marketing more widely, identifying those emerging trends and what might be declining in terms of strategy so you can tweak your plans accordingly. Read more