We’ve all worried about the possibility of a complaint or negative review on a social media account at some point. It feels like just a few words from a disgruntled client can ruin the good reputation you’ve worked hard to build over time but here’s the thing… complaints and negativity can be a fantastic way […]
Are you still unsure whether social media marketing is the right thing for your business? Chances are that you’ve given things a go and have been struggling to get those followers, interactions and leads that you were hoping for from your efforts. You might feel like you wasted your time creating content that is just echoing in […]
One service I offer that few people know about is proofreading. Proofreading is one of those vital tasks every business owner should pay attention to, but many don’t. Grammar, punctuation and spelling is important.
My reflections on traits from some of the greats by Kim Adele, executive coach. I was reflecting today on some of the leaders I have had the privilege of working with or for, who showed me about the leader I aspire to be and perhaps some who showed me the leader I would rather not […]
Social media marketing is an effective way of getting exposure and generating leads for your business, but as with any marketing strategy, it’s only as effective as you are at evaluating and improving the tactics you use. For social media that means regularly reviewing your analytics to see what’s working, what isn’t and figuring out […]
You can’t escape video marketing these days. It seems that wherever you are there’s a Facebook live, Twitter video or an advert playing on your internet browser. Businesses of all shapes and sizes are using video as part of their marketing strategy and there’s a very good reason for that, it works!
Confused by funnels, landing pages and how that American style “salesy” stuff can work for your business? Much of this is industry jargon, and chances are you’re already using a basic sales funnel to generate leads and customers for your business, regardless of what you do. Social media post linking back to your sales page […]
I get a lot of questions from business owners who tell me that their Facebook page doesn’t get much attention from their followers and is it even worth using Facebook for their business? Algorithm changes that seem to favour likes and shares over anything else has meant that some business owners are struggling to get […]
While keywords, page speed and domain authority might sound like meaningless jargon, without them your website may not be optimised effectively for search engines. Search engine optimisation (SEO) is one of those misunderstood tasks that you should try to focus on with your website to ensure it’s getting the results you’re looking for – whether that’s more traffic […]
As you’re undoubtedly aware by now, I’m Claire Saxton, and I am a marketing consultant. But what does that actually mean, and how can I help your business? Well, I’m here for you to consult with about your marketing, to help you fix some issues you may be having and identify marketing opportunities you probably hadn’t considered […]