Being recognised by a former Dragon’s Den star has to be toward the top of any business owner’s bucket list. Thankfully, I could make that particular dream come true with my tweet that was picked by Theo Paphitis himself to win the Small Business Sunday Twitter competition on 17 February 2020. I heartily recommend that […]
That’s a question I’m often asked here at Saxton Marketing. I know that hashtags can be confusing for folk so, in this blog, I want to talk you through what they are, why you should be using them and how they can be useful for your social media marketing strategy.
How many times a day is your Facebook feed interrupted when someone goes live, talking about their business, something that’s happened in their day or to gather feedback around a subject? Facebook Lives and video marketing in general is a hot trend right now because it works so well. Videos are a must right now […]
One of the biggest complaints I hear from my clients about social media marketing is the amount of time it can take to write, schedule and monitor posts. When you seem to have a never ending to do list, fitting in time for social media can be difficult especially if you’re using multiple channels to […]
When you’re creating social media posts, blogs and other forms of marketing for your business, it can seem easy to just sit down and write what’s in your mind. In most cases, this will be absolutely fine but there are some marketing regulations you need to be aware of to stay the right side of […]
We’ve all worried about the possibility of a complaint or negative review on a social media account at some point. It feels like just a few words from a disgruntled client can ruin the good reputation you’ve worked hard to build over time but here’s the thing… complaints and negativity can be a fantastic way […]
Are you still unsure whether social media marketing is the right thing for your business? Chances are that you’ve given things a go and have been struggling to get those followers, interactions and leads that you were hoping for from your efforts. You might feel like you wasted your time creating content that is just echoing in […]
One service I offer that few people know about is proofreading. Proofreading is one of those vital tasks every business owner should pay attention to, but many don’t. Grammar, punctuation and spelling is important.
My reflections on traits from some of the greats by Kim Adele, executive coach. I was reflecting today on some of the leaders I have had the privilege of working with or for, who showed me about the leader I aspire to be and perhaps some who showed me the leader I would rather not […]
Social media marketing is an effective way of getting exposure and generating leads for your business, but as with any marketing strategy, it’s only as effective as you are at evaluating and improving the tactics you use. For social media that means regularly reviewing your analytics to see what’s working, what isn’t and figuring out […]