Before we launch into the steps for building your website with WordPress, I wanted to say a little something about the different between wordpress.com and wordpress.org. What I hear you say there are two versions? Yes Read more
As you’re undoubtedly aware by now, I’m Claire Saxton, and I am a marketing consultant.
But what does that actually mean, and how can I help your business?
Well, I’m here for you to consult with about your marketing, to help you fix some issues you may be having and identify marketing opportunities you probably hadn’t considered before. Read more
Branding your business.
Sounds scary, doesn’t it?
The thing is, branding is simply a name for giving your business a character – a style and voice of it’s own if you will. And when you think of it like that, it becomes so much easier to create a brand identity for your business that you, and your target audience, will fall in love with.
Here are my seven top tips for building your business brand the fun way.
Are you a new business and unsure what marketing you should be doing?
Don’t worry, and most of all, don’t start dishing out the pennies to anyone else to do it for you just yet. You need a basic understanding of what you need to be doing for your business before you outsource to anywhere else.
You can either do the research yourself and try a few things to get an idea first, or you can hire someone like me, a marketing consultant who will take the time to get to know your business, what you want to achieve and the steps you can take to get there.
Twitter is one of those social media channels that most people will say that you need a strong presence on for your small business to be successful. So, you sit down, and you create a profile and follow a few people… and nothing happens. You follow a few more, write a few tweets about what you do and wait some more… still no results.
Many of my clients have turned to me in frustration at not being able to make Twitter ‘work’ for them. Read more
We’re getting closer to the 25th May, and I think there are few small business owners out there that haven’t heard of GDPR. Something that hasn’t been discussed too widely regarding the update to Data Protection is the impact that GDPR will have on our marketing efforts.
I will say that I’m not a GDPR expert, and I’m certainly not a lawyer, so this is only my interpretation based on current ICO guidance and that of data protection lawyers sharing their expertise. I would recommend that you do your own research, ask the ICO questions and get as much knowledge as you can before making any decisions for your own business. Read more
I always think it’s difficult to really get your personality across on a website’s ‘about me’ page.
But behind the marketing persona lies the real person that you’re doing business with, and I feel it’s important to get a glimpse of who they are at every opportunity. I considered what was a good way for me to go in a bit more depth and figured that a blog telling you about me and how I came to start Saxton Marketing ltd would be a good idea.
So here it is!
Do let me know in the comments below if you have any questions about myself, or feel free to share your business story! Read more
I’m not a fan of marketing jargon if I’m honest with you, but sometimes there’s just no escape, and if you’re anything like me, you’ve been seeing ‘lead magnet’ everywhere.
Let me break the mystery and guide you through what a lead magnet is, and why you need one to strengthen your digital marketing efforts. Read more
It doesn’t matter where you are in your business right now, or how far into a new year we happen to be, there’s never a better time to look at your business goals, marketing objectives and combine both into a strategy than ‘now’.
A SWOT analysis is a fantastic way of evaluating where you are and planning where you want to be.
Identifying your strengths, weaknesses, threats to your business and the opportunities available is a great way of seeing your market position at a glance. Read more