As a small business owner, you understand the importance of staying up to date with the ever-evolving world of social media marketing. To help you stay ahead of the curve and refine your social marketing strategy so you can get the best results possible next year.
Here are the 12 most important social media stats for business owners to know in 2023.
1 – On average, people spend 2 hours and 27 minutes every day browsing their social media and messaging
Do you ever wonder how much time people spend on social media and messaging? Well, most recent research into this has shown that on average, people spend 2 hours and 27 minutes every day browsing their social media and messaging.
This is a huge amount of time each day. So, why not make the most of that social media usage by getting your message out to potential customers on those social channels your audience love to spend time on? They’re going to need an endless supply of content to keep their daily usage up!
2 – Over 45% of fashion and lifestyle customers spend between one and three hours a day on TikTok
We know that video marketing performs better than written posts on social networks, so it should come as no surprise that TikTok is a popular platform. But what might be a shock, is that over 45% of fashion and lifestyle customers spend up to three hours a day browsing through their feed.
One of the great things about TikTok is that it’s easy to use. You don’t need any special skills or technical knowledge to create effective short-form videos. Plus, the platform has a range of tools and features to make it even easier to create and share video content. Maybe you should start using it for your business in 2023?
3 – The UK has over 20 million active Tik Tok users
TikTok is one of the fastest growing social media platforms out there and it’s still gaining ground, as there are over 20 million TikTok users in the UK. Social media marketing on TikTok isn’t just about creating catchy content and jumping on to the latest social media trends. As a business owner you can take advantage of using TikTok to engage your customers and build brand awareness.
No matter who your target audience is, it’s important to remember that quality content is key when it comes to your social media strategy on TikTok. If you can create content that’s interesting, engaging, and informative, you’ll be sure to get your message across and maximize your reach.
4 – For B2B businesses, LinkedIn comes top for paid and organic content marketing
If you’re a business owner looking to promote your brand, you know that social media marketing can be a powerful tool. And when it comes to B2B businesses, LinkedIn comes as the top social platform for paid and organic content marketing.
With over 822 million active users, LinkedIn is the world’s largest professional network. It’s a great platform for promoting your business and connecting with potential customers, so it’s natural for it to have become an increasingly popular choice for B2B businesses using content marketing. Check out my guide on how to make the most of LinkedIn for your business.
5 – Long form content gets the most shares on LinkedIn
With so many social media users on LinkedIn, it’s important that your content stands out and surpasses the competition to get maximum return on your investment (whether that investment is your time spent on creating that content, or money outsourcing to a content writer/social media manager).
Long form content between 1900 and 2000 words has been shown to get the most shares of LinkedIn. That’s because people want to see and share genuinely helpful and informative content that gives them something new, and shorter forms of content struggle to achieve that.
6 – 48% of social media users have bought a product after seeing an ad for it
If you’ve ever wondered if product advertising on social media sites is effective, around 48% of the targeted audience have said they have purchased an item after seeing it on their social feed. However, 74% of people also agreed that they’re tired of social seeing social media ads.
So yes, they can work but you need to be in tune with your target audience, be original and keep your advertising aligned with your overall social media marketing presence for best results.
7 – 11% of Instagram users shop directly through the app
One of the best places for advertising products is Instagram, with 11% of users purchasing directly through the app. Shopping through Instagram is becoming increasingly popular, as it offers a convenient way for users to make purchases without the hassle of having to click on a link to a third-party website, registering an account to go through the checkout, etc.
Instagram Shopping really is a powerful feature of the platform, enabling you to link your products directly to your posts and stories so you can make the most of those ‘spur of the moment’ purchases from your ideal customers. Social shopping might be new, but it looks like it’s here to stay and only going to get bigger over 2023.
8 – 63% of customers expect customer service through their social media
When it comes to customer service, it’s essential that businesses keep up with the times. Social media is a great way to do so and is quickly becoming the preferred way for customers to get help. In fact, a study found that 63% of customers expect customer service through their social networking platforms.
If you’re looking for a way to offer better customer service, it’s important that you have an active presence on social channels. It’s a great way to build relationships with your customers and can help you get to know them better. You’ll be able to respond to their questions quickly and efficiently, and you’ll be able to provide them with the support they need.
9 – 39% of customers say they only trust business brands if they have interacted with them on social media platforms
We all know that the way we interact with customers has changed drastically in the past few years. Thanks to the rise of social media, we now have access to a much wider audience and customer base. So it’s no surprise that 39% of customers say that they only trust business brands if they have interacted with them on social media platforms.
By creating engaging content, businesses can develop relationships with their customers, allowing them to showcase their products and services in a more positive light. Social networks also offers businesses the opportunity to respond quickly and directly to customer feedback, allowing them to better serve their customers and build a solid reputation.
10 – 22% of customers expect to hear back from an issue raised on social media in 1-2 hours
As a business owner, it’s important to stay on top of customer service, especially when it comes to social media marketing. If a customer has an issue, they expect to hear back in a timely manner—and according to recent research, 22% of customers expect to hear back from an issue raised on social media in 1-2 hours, with 44% expecting a response within 12 hours.
This means that you need to be prepared to respond quickly and efficiently to customer inquiries and complaints. After all, a customer’s experience with your business largely determined by how they feel they were treated in your response you gave to them.
11 – 17% of customers will walk away from a brand they’ve loved if they have just one bad experience with them
Social media can be a powerful tool for connecting with your customers and driving sales. But it’s not without its risks. Research has shown that 17% of customers will walk away from a brand they’ve loved if they have just one bad experience with them on social media.
That’s why it’s so important to pay close attention to your social media presence and ensure that your customers always have a positive experience with your brand. Have a read of my blog on the 5 ways you can handle complaints on social media so you can avoid your customers having a bad experience.
12 – Only 1.5% of Facebook’s target audiences for advertising use a laptop or desktop
We’ve seen a shift away from desktop and laptop use for browsing the internet for quite a while now, but I was surprised to see that only 1.5% of Facebook’s target audiences for advertising don’t use a mobile or tablet.
I think the biggest takeaway from this blog should be that you need to be creating content for your audience, hanging out where they are but also ensuring that the social media posts you do create is written and designed with mobile use in mind. Keeping this in mind will ensure that your marketing efforts on social media will get you the results you’re looking for in 2023.