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How a marketing consultant can improve your revenue

Managing your own business marketing can be a complicated task. There’s so much you should be doing that it’s often difficult to know where to begin!

Outsourcing to a marketing consultant is an investment but one you might be hesitant to make, especially when you’re in the early stages of your business and low on funds. But. It is an investment that can improve your revenue.

In this blog I want to highlight how a marketing consultant can benefit your business not only in terms of revenue, but reputation too. Read more

Picture of a small business owner calculating a marketing budget using a laptop

Creating a Marketing Budget for a Small Business – What do I need?

Although there are free forms of marketing out there (social media, anyone?) or you can take a DIY approach to promoting your business, it’s always a good idea to have a marketing budget in place.

There will be things that come up you’ll need to fork out for – such as business cards and flyers if you have a table at a networking event, for example. Having a budget already in place for this means you’re not scrabbling around double checking your cashflow to pay for these items at the last minute.

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What you need to know about marketing regulations

When you’re creating social media posts, blogs and other forms of marketing for your business, it can seem easy to just sit down and write what’s in your mind. In most cases, this will be absolutely fine but there are some marketing regulations you need to be aware of to stay the right side of the law.

First thing to do before planning and creating any marketing for your business, check out the government’s website full of guidance on marketing and advertising law. Read more

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Proofreading Separates the Wheat From the Chaff – 5 Reasons Why You Need a Professional Proofreader

One service I offer that few people know about is proofreading.

Proofreading is one of those vital tasks every business owner should pay attention to, but many don’t.

Grammar, punctuation and spelling is important. Read more

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3 Reasons Video Marketing Is Vital For Promoting Your Small Business

You can’t escape video marketing these days.

It seems that wherever you are there’s a Facebook live, Twitter video or an advert playing on your internet browser. Businesses of all shapes and sizes are using video as part of their marketing strategy and there’s a very good reason for that, it works! Read more

Picture of a marketing strategist and their business client working out an online sales funnel together

Funnels and lead generation – does the salesy approach work?

Confused by funnels, landing pages and how that American style “salesy” stuff can work for your business?

Much of this is industry jargon, and chances are you’re already using a basic sales funnel to generate leads and customers for your business, regardless of what you do. Social media post linking back to your sales page is a good example, of this. But for the purpose of this blog I really want to delve into the nitty gritty of what these things are, and how using them the right way can really benefit your business. Read more

Picture of a laptop using Google Analytics for SEO

SEO as a small business owner – 5 reasons why it’s vital

While keywords, page speed and domain authority might sound like meaningless jargon, without them your website may not be optimised effectively for search engines.

Search engine optimisation (SEO) is one of those misunderstood tasks that you should try to focus on with your website to ensure it’s getting the results you’re looking for – whether that’s more traffic or more sales. Read more

Photo of a businesswoman on her phone connecting with me for a free brand strategy consultation

What can a Marketing Consultant do for your business?

As you’re undoubtedly aware by now, I’m Claire Saxton, and I am a marketing consultant.

But what does that actually mean, and how can I help your business?

Well, I’m here for you to consult with about your marketing, to help you fix some issues you may be having and identify marketing opportunities you probably hadn’t considered before. Read more

Picture of a laptop with the Instagram log in screen ready for some social media marketing

Claire Saxton’s Social Media Basics – Instagram

A lot of people are confused when it comes to using Instagram to promote their business.

Visual-based social media can be tricky for marketing purposes, but it’s not impossible, and Instagram is particularly useful for building a rapport with your target audience.

So, let’s delve into the basics of Instagram and how you can start using it today for your small business. Read more

A female entrepeneur using LinkedIn to publish a post for engagement

What’s Guest Blogging and Why Does it Matter?

Blogging is one of the most effective forms of content marketing available to business owners. The fact that it helps with SEO and provides content for social media marketing is a bonus, but what blogging actually boils down to is providing your target audience with authoritative and expert information that increases their trust in you.

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