Photo of a seminar event with a speaker presenting on stage to a full auditorium

The Smart Guide to Promoting Events on Social Media

Social media can be a game-changer when it comes to promoting small business events, with 50% of event planners using social media to get attendees. We all know it’s important, but the challenge is figuring out how to use it effectively without getting lost in the noise. If you’re tired of the same old strategies with middling results, it’s time to switch things up.

Let’s dive into practical ways to get your event in front of the right people, build a buzz, and boost attendance – whether it’s in-person or virtual. Read more

Social media written in different coloured and patterned letters to denote the changing statistics for 2023

The Power of Social Media in 2023: 12 Unforgettable Statistics

As a small business owner, you understand the importance of staying up to date with the ever-evolving world of social media marketing. To help you stay ahead of the curve and refine your social marketing strategy so you can get the best results possible next year.

Here are the 12 most important social media stats for business owners to know in 2023. Read more

Influencer written with scrabble tiles because this blog is about influencer marketing

What is influencer marketing (and should I be using it for my small business)

According to research in 2019, 67% of consumers will stop buying from a business that doesn’t inspire trust.  Marketing is one way in which we build rapport with our target audience and inspire that trust to encourage them to buy from us.

Marketing, particularly in the B2C industries, is highly competitive. When you consider that every other business owner in your niche is also trying to use marketing tactics to develop that trust, things can get very competitive very quickly.

Influencer marketing is often considered to be a good way to get ahead of your competition, but what is it and can it work for small businesses? Read more

A business owner on a laptop using social media analytics to create a social media marketing plan

How a Social Media Plan Can Help You be More Productive with Your Marketing in 2022

If one of your intentions in your business is to become more productive with your marketing this year, creating a social media plan could be just the thing to get you there. Read more