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Influencer written with scrabble tiles because this blog is about influencer marketing

What is influencer marketing (and should I be using it for my small business)

According to research in 2019, 67% of consumers will stop buying from a business that doesn’t inspire trust.  Marketing is one way in which we build rapport with our target audience and inspire that trust to encourage them to buy from us.

Marketing, particularly in the B2C industries, is highly competitive. When you consider that every other business owner in your niche is also trying to use marketing tactics to develop that trust, things can get very competitive very quickly.

Influencer marketing is often considered to be a good way to get ahead of your competition, but what is it and can it work for small businesses? Read more

A business owner on a laptop using social media analytics to create a social media marketing plan

How a Social Media Plan Can Help You be More Productive with Your Marketing in 2022

If one of your intentions in your business is to become more productive with your marketing this year, creating a social media plan could be just the thing to get you there. Read more