Posts

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Don’t Put All Your Eggs in One Basket: The Benefits of a Diversified Social Media Presence

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In today’s digital age, a strong social media presence can mean the difference between success and failure for many small businesses. However, many business owners make the mistake of relying on just one social media channel for their marketing efforts, which can be a major setback.

In this blog, we will explore the dangers of relying on just one social media channel and why you should diversify your social media presence to get better results. Read more

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The Power of Social Media in 2023: 12 Unforgettable Statistics

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As a small business owner, you understand the importance of staying up to date with the ever-evolving world of social media marketing. To help you stay ahead of the curve and refine your social marketing strategy so you can get the best results possible next year.

Here are the 12 most important social media stats for business owners to know in 2023. Read more

9 Things to Avoid in your Social Media Marketing

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We’ve all seen the lists of things you should do for your social media marketing, the must try hacks and the time-saving tips. But what about the things you should avoid doing on social media? Read more

Things to Look out for with Social Media in 2022

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We’re nearing the end of the first quarter of 2022 and now might be the time you’re starting to think about evaluating your marketing plans and making some changes for the rest of the year. One of the best ways to do that is by looking at what’s happening in social media marketing more widely, identifying those emerging trends and what might be declining in terms of strategy so you can tweak your plans accordingly. Read more

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What Are Hashtags and Where Should I Be Using Them?

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That’s a question I’m often asked here at Saxton Marketing.

I know that hashtags can be confusing for folk so, in this blog, I want to talk you through what they are, why you should be using them and how they can be useful for your social media marketing strategy. Read more

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Claire Saxton’s Social Media Basics – Instagram

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A lot of people are confused when it comes to using Instagram to promote their business.

Visual-based social media can be tricky for marketing purposes, but it’s not impossible, and Instagram is particularly useful for building a rapport with your target audience.

So, let’s delve into the basics of Instagram and how you can start using it today for your small business. Read more