For social media that means regularly reviewing your analytics to see what’s working, what isn’t and figuring out the changes you should make to improve your strategy. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2019/05/carlos-muza-84523-unsplash.jpg17282426Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2019-05-17 08:00:262019-08-15 14:59:28How to Make the Best Use of Social Media Analytics For Your Marketing Strategy
It seems that wherever you are there’s a Facebook live, Twitter video or an advert playing on your internet browser. Businesses of all shapes and sizes are using video as part of their marketing strategy and there’s a very good reason for that, it works! Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2019/04/camera-690163_640.jpg426640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2019-04-29 08:00:232019-04-23 13:32:363 Reasons Video Marketing Is Vital For Promoting Your Small Business
Before we launch into the steps for building your website with WordPress, I wanted to say a little something about the different between wordpress.com and wordpress.org. What I hear you say there are two versions? Yes Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2019/04/template-1599665_640.png426640Sarah Bankshttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngSarah Banks2019-04-15 08:00:022019-04-23 13:29:10Getting Started with WordPress – Guest Post by Sarah Banks
Confused by funnels, landing pages and how that American style “salesy” stuff can work for your business?
Much of this is industry jargon, and chances are you’re already using a basic sales funnel to generate leads and customers for your business, regardless of what you do. Social media post linking back to your sales page is a good example, of this. But for the purpose of this blog I really want to delve into the nitty gritty of what these things are, and how using them the right way can really benefit your business. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2019/04/john-schnobrich-520022-unsplash.jpg34565184Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2019-04-01 08:00:282019-04-02 11:50:14Funnels and lead generation – does the salesy approach work?
I get a lot of questions from business owners who tell me that their Facebook page doesn’t get much attention from their followers and is it even worth using Facebook for their business?
Algorithm changes that seem to favour likes and shares over anything else has meant that some business owners are struggling to get traction with their Facebook page, but I don’t think you should abandon it completely. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2019/02/will-francis-1070259-unsplash.jpg21603240Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2019-02-11 08:30:052019-02-11 12:05:48Is it still worth using Facebook as a small business owner?
While keywords, page speed and domain authority might sound like meaningless jargon, without them your website may not be optimised effectively for search engines.
Search engine optimisation (SEO) is one of those misunderstood tasks that you should try to focus on with your website to ensure it’s getting the results you’re looking for – whether that’s more traffic or more sales. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2019/01/carlos-muza-84523-unsplash.jpg17282426Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2019-01-28 08:00:002019-01-28 14:42:27SEO as a small business owner – 5 reasons why it’s vital
As you’re undoubtedly aware by now, I’m Claire Saxton, and I am a marketing consultant.
But what does that actually mean, and how can I help your business?
Well, I’m here for you to consult with about your marketing, to help you fix some issues you may be having and identify marketing opportunities you probably hadn’t considered before. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2018/08/woman-690036_640.jpg359640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2019-01-01 08:00:282019-01-28 14:43:17What can a Marketing Consultant do for your business?
A lot of people are confused when it comes to using Instagram to promote their business.
Visual-based social media can be tricky for marketing purposes, but it’s not impossible, and Instagram is particularly useful for building a rapport with your target audience.
So, let’s delve into the basics of Instagram and how you can start using it today for your small business. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2018/12/instagram-1519537_640.jpg426640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2018-12-10 08:00:032019-01-28 14:44:24Claire Saxton’s Social Media Basics – Instagram
Blogging is one of the most effective forms of content marketing available to business owners. The fact that it helps with SEO and provides content for social media marketing is a bonus, but what blogging actually boils down to is providing your target audience with authoritative and expert information that increases their trust in you.
https://saxtonmarketing.co.uk/wp-content/uploads/2018/08/workspace-766045_640.jpg426640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2018-11-26 08:40:372019-01-28 14:45:08What’s Guest Blogging and Why Does it Matter?
I’m a proud Mum of two alongside being a marketing consultant and business owner, so today I wanted to do something a little bit different with my blog and share with you what my typical workday looks like balancing work with the demands of family life. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2018/04/Claire-Saxton.jpg960768Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2018-11-05 08:28:282019-01-28 14:45:49A day in the life of Claire Saxton – Marketing Consultant and Mum to Two
How to Make the Best Use of Social Media Analytics For Your Marketing Strategy
in Social Media Marketing/by Claire SaxtonSocial media marketing is an effective way of getting exposure and generating leads for your business, but as with any marketing strategy, it’s only as effective as you are at evaluating and improving the tactics you use.
For social media that means regularly reviewing your analytics to see what’s working, what isn’t and figuring out the changes you should make to improve your strategy. Read more
3 Reasons Video Marketing Is Vital For Promoting Your Small Business
in Content marketing/by Claire SaxtonYou can’t escape video marketing these days.
It seems that wherever you are there’s a Facebook live, Twitter video or an advert playing on your internet browser. Businesses of all shapes and sizes are using video as part of their marketing strategy and there’s a very good reason for that, it works! Read more
Getting Started with WordPress – Guest Post by Sarah Banks
in Marketing Strategy/by Sarah BanksBefore we launch into the steps for building your website with WordPress, I wanted to say a little something about the different between wordpress.com and wordpress.org. What I hear you say there are two versions? Yes Read more
Funnels and lead generation – does the salesy approach work?
in Marketing Strategy/by Claire SaxtonConfused by funnels, landing pages and how that American style “salesy” stuff can work for your business?
Much of this is industry jargon, and chances are you’re already using a basic sales funnel to generate leads and customers for your business, regardless of what you do. Social media post linking back to your sales page is a good example, of this. But for the purpose of this blog I really want to delve into the nitty gritty of what these things are, and how using them the right way can really benefit your business. Read more
Is it still worth using Facebook as a small business owner?
in Social Media Marketing/by Claire SaxtonI get a lot of questions from business owners who tell me that their Facebook page doesn’t get much attention from their followers and is it even worth using Facebook for their business?
Algorithm changes that seem to favour likes and shares over anything else has meant that some business owners are struggling to get traction with their Facebook page, but I don’t think you should abandon it completely. Read more
SEO as a small business owner – 5 reasons why it’s vital
in Marketing Strategy/by Claire SaxtonWhile keywords, page speed and domain authority might sound like meaningless jargon, without them your website may not be optimised effectively for search engines.
Search engine optimisation (SEO) is one of those misunderstood tasks that you should try to focus on with your website to ensure it’s getting the results you’re looking for – whether that’s more traffic or more sales. Read more
What can a Marketing Consultant do for your business?
in Marketing Strategy/by Claire SaxtonAs you’re undoubtedly aware by now, I’m Claire Saxton, and I am a marketing consultant.
But what does that actually mean, and how can I help your business?
Well, I’m here for you to consult with about your marketing, to help you fix some issues you may be having and identify marketing opportunities you probably hadn’t considered before. Read more
Claire Saxton’s Social Media Basics – Instagram
in Social Media Marketing/by Claire SaxtonA lot of people are confused when it comes to using Instagram to promote their business.
Visual-based social media can be tricky for marketing purposes, but it’s not impossible, and Instagram is particularly useful for building a rapport with your target audience.
So, let’s delve into the basics of Instagram and how you can start using it today for your small business. Read more
What’s Guest Blogging and Why Does it Matter?
in Content marketing/by Claire SaxtonBlogging is one of the most effective forms of content marketing available to business owners. The fact that it helps with SEO and provides content for social media marketing is a bonus, but what blogging actually boils down to is providing your target audience with authoritative and expert information that increases their trust in you.
Read more
A day in the life of Claire Saxton – Marketing Consultant and Mum to Two
in Blog/by Claire SaxtonI’m a proud Mum of two alongside being a marketing consultant and business owner, so today I wanted to do something a little bit different with my blog and share with you what my typical workday looks like balancing work with the demands of family life. Read more