While we’re not all social butterflies who love to get in front of the camera and engage with our audience, live streaming has become a popular marketing tactic over recent years. And for good reason! There are numerous benefits for facing your fears and talking through that camera lens.
As one of the biggest social media platforms, Facebook is a popular place to ‘go live’ in people’s feeds, which is a fantastic way to get noticed by your target audience, have them engage and interact with you, and please the algorithm Gods that control all things Facebook.
In this blog, I want to go into detail explaining the benefits of livestreaming on your Facebook page, the kinds of topics and discussions to have with your audience, and how it can impact on your wider marketing strategy. Read more
Don’t Put All Your Eggs in One Basket: The Benefits of a Diversified Social Media Presence
in Social Media Marketing/by Claire SaxtonIn today’s digital age, a strong social media presence can mean the difference between success and failure for many small businesses. However, many business owners make the mistake of relying on just one social media channel for their marketing efforts, which can be a major setback.
In this blog, we will explore the dangers of relying on just one social media channel and why you should diversify your social media presence to get better results. Read more
The Power of Social Media in 2023: 12 Unforgettable Statistics
in Social Media Marketing/by Claire SaxtonAs a small business owner, you understand the importance of staying up to date with the ever-evolving world of social media marketing. To help you stay ahead of the curve and refine your social marketing strategy so you can get the best results possible next year.
Here are the 12 most important social media stats for business owners to know in 2023. Read more
How to Promote a Book on Social Media
in Social Media Marketing/by Claire SaxtonWhether it’s a printed book or an eBook, or maybe even an audiobook, the purpose of it is to be read. But how do you get people to buy and read your book once it’s published? Influencer marketing can be one approach to take but I’d argue that the most effective form of marketing for any book is social media. Read more
Why are Instagram Reels good for your business?
in Blog/by Claire SaxtonUsing Instagram can be a great way of marketing your business. But did you know that using Instagram reels can take things up a notch and help you achieve more with your social media marketing?
In this blog, I want to talk about why Instagram reels are so good for your business and why you should consider adding them to your social media marketing strategy today. Read more
The New Facebook Layout Explained
in Social Media Marketing/by Claire SaxtonIf you’ve used Facebook recently for your business page, you might have seen quite a few changes have taken place. Some of these changes can be tricky to get your head around as things have moved around and some new functions have replaced others, so in this blog I want to share with you how the Facebook layout has changed and where to find what you need. Read more
How to optimise your social media marketing for SEO
in Blog/by Zoe HughesWhile social media marketing isn’t (Google claims) an active part of improving your website’s search result ranking, it does have a supportive role to play in helping your business get ahead of your competition online. Read more
Is your website ready for social media marketing?
in Blog, Marketing Strategy/by Claire SaxtonOne of the most cost-effective methods of marketing for any business is social media. It’s a tried and tested way of getting your business brand out there and noticed by your audience, and when done correctly, they’ll interact and engage with your content.
Fundamentally, social media marketing has the overall aim of generating leads and sales. And it’s typically your website where that magic happens. Your calls to action, lead magnets, further information and special offers should ideally be hosted on your website with your audience directed to them via social media. Read more
Why you should livestream on your Facebook page
in Social Media Marketing/by Claire SaxtonWhile we’re not all social butterflies who love to get in front of the camera and engage with our audience, live streaming has become a popular marketing tactic over recent years. And for good reason! There are numerous benefits for facing your fears and talking through that camera lens.
As one of the biggest social media platforms, Facebook is a popular place to ‘go live’ in people’s feeds, which is a fantastic way to get noticed by your target audience, have them engage and interact with you, and please the algorithm Gods that control all things Facebook.
In this blog, I want to go into detail explaining the benefits of livestreaming on your Facebook page, the kinds of topics and discussions to have with your audience, and how it can impact on your wider marketing strategy. Read more
9 Things to Avoid in your Social Media Marketing
in Social Media Marketing/by Claire SaxtonWe’ve all seen the lists of things you should do for your social media marketing, the must try hacks and the time-saving tips. But what about the things you should avoid doing on social media? Read more
Facebook Messenger Marketing – should you be using it for your small business?
in Social Media Marketing/by Claire SaxtonAccording to Buffer, there are now more than 1.3 billion people using Facebook Messenger every month. You’ve probably used it yourself to keep in touch with friends and family, but have you ever considered using Facebook Messenger as a way of marketing your business and keeping in touch with your target audience? Read more