A lot of people are confused when it comes to using Instagram to promote their business. Visual-based social media can be tricky for marketing purposes, but it’s not impossible, and Instagram is particularly useful for building a rapport with your target audience. So, let’s delve into the basics of Instagram and how you can start using it […]
Blogging is one of the most effective forms of content marketing available to business owners. The fact that it helps with SEO and provides content for social media marketing is a bonus, but what blogging actually boils down to is providing your target audience with authoritative and expert information that increases their trust in you.
I’m a proud Mum of two alongside being a marketing consultant and business owner, so today I wanted to do something a little bit different with my blog and share with you what my typical workday looks like balancing work with the demands of family life.
If you’ve always thought that Pinterest was for Mommy bloggers and Etsy sellers, you might be surprised to hear that it’s rapidly becoming one of the best channels for effective social media marketing. In the latest blog of my Social Media Basics series, I’m taking a closer look at Pinterest and why you should consider using it as […]
For this blog in my series on how to use social media as a business owner, I want to cover LinkedIn. LinkedIn is one of those social media channels that’s commonly misunderstood and seldom used for how it was designed. Many people treat it as a resume site where you list every job you’ve ever […]
Branding your business. Sounds scary, doesn’t it? The thing is, branding is simply a name for giving your business a character – a style and voice of it’s own if you will. And when you think of it like that, it becomes so much easier to create a brand identity for your business that you, and your target audience, […]
Today I want to explore using Facebook effectively for your business marketing. I think it’s fair to say that most of us have a Facebook account that we use to connect with friends and family. So, we naturally think that we must have a Facebook business page when we want to use social media for marketing, but this […]
Are you a new business and unsure what marketing you should be doing? Don’t worry, and most of all, don’t start dishing out the pennies to anyone else to do it for you just yet. You need a basic understanding of what you need to be doing for your business before you outsource to anywhere else. […]
Twitter is one of those social media channels that most people will say that you need a strong presence on for your small business to be successful. So, you sit down, and you create a profile and follow a few people… and nothing happens. You follow a few more, write a few tweets about what you […]
We’re getting closer to the 25th May, and I think there are few small business owners out there that haven’t heard of GDPR. Something that hasn’t been discussed too widely regarding the update to Data Protection is the impact that GDPR will have on our marketing efforts. I will say that I’m not a GDPR expert, […]