Which of these 9 Twitter Fails Are You Making?

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Learning to use social media for business is a completely different kettle of fish than using it for personal reasons, particularly when it comes to Twitter. That’s why it’s all too easy to make mistakes without realising it and struggle to get momentum with your Twitter marketing strategy.

I often see Twitter mistakes as I use Twitter so much for myself and my clients, so I wanted to share with you my 9 top fails that I see, and what you can do to avoid them. Read more

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How a marketing consultant can improve your revenue

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Managing your own business marketing can be a complicated task. There’s so much you should be doing that it’s often difficult to know where to begin!

Outsourcing to a marketing consultant is an investment but one you might be hesitant to make, especially when you’re in the early stages of your business and low on funds. But. It is an investment that can improve your revenue.

In this blog I want to highlight how a marketing consultant can benefit your business not only in terms of revenue, but reputation too. Read more

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Creating a Marketing Budget for a Small Business – What do I need?

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Although there are free forms of marketing out there (social media, anyone?) or you can take a DIY approach to promoting your business, it’s always a good idea to have a marketing budget in place.

There will be things that come up you’ll need to fork out for – such as business cards and flyers if you have a table at a networking event, for example. Having a budget already in place for this means you’re not scrabbling around double checking your cashflow to pay for these items at the last minute.

Read more

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3 Reasons You Should Update Your Website Regularly

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Your website is your promotional presence on the internet, working hard for you 24/7 to attract new leads and generate sales for your business.

Yet so many of the business owners I connect with don’t keep their website’s updated with new content, or even perform regular maintenance checks to keep it working well. Read more

Photograph of Claire Saxton with Theo Paphitis receiving her SBS certificate

Saxton Marketing and Small Business Sunday, What It Means To Be A #SBS Winner

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Being recognised by a former Dragon’s Den star has to be toward the top of any business owner’s bucket list. Thankfully, I could make that particular dream come true with my tweet that was picked by Theo Paphitis himself to win the Small Business Sunday Twitter competition on 17 February 2020.

I heartily recommend that every small business owner enter the #SBS competition each week, here’s what it means to win and how it could bring a real boost to your business marketing efforts. Read more

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What Are Hashtags and Where Should I Be Using Them?

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That’s a question I’m often asked here at Saxton Marketing.

I know that hashtags can be confusing for folk so, in this blog, I want to talk you through what they are, why you should be using them and how they can be useful for your social media marketing strategy. Read more

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How To Generate Video Marketing Content For Your Business

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How many times a day is your Facebook feed interrupted when someone goes live, talking about their business, something that’s happened in their day or to gather feedback around a subject?

Facebook Lives and video marketing in general is a hot trend right now because it works so well. Videos are a must right now for increasing engagement on your social media channels and can be worth their weight in gold when it comes to improving your reputation and credibility as a business owner. Read more