Posts

Picture of a video camera used for small business marketing

3 Reasons Video Marketing Is Vital For Promoting Your Small Business

You can’t escape video marketing these days.

It seems that wherever you are there’s a Facebook live, Twitter video or an advert playing on your internet browser. Businesses of all shapes and sizes are using video as part of their marketing strategy and there’s a very good reason for that, it works! Read more

Picture of a laptop on Facebook

Is it still worth using Facebook as a small business owner?

I get a lot of questions from business owners who tell me that their Facebook page doesn’t get much attention from their followers and is it even worth using Facebook for their business?

Algorithm changes that seem to favour likes and shares over anything else has meant that some business owners are struggling to get traction with their Facebook page, but I don’t think you should abandon it completely. Read more

Picture of a laptop using Google Analytics for SEO

SEO as a small business owner – 5 reasons why it’s vital

While keywords, page speed and domain authority might sound like meaningless jargon, without them your website may not be optimised effectively for search engines.

Search engine optimisation (SEO) is one of those misunderstood tasks that you should try to focus on with your website to ensure it’s getting the results you’re looking for – whether that’s more traffic or more sales. Read more

Photo of a businesswoman on her phone connecting with me for a free brand strategy consultation

What can a Marketing Consultant do for your business?

As you’re undoubtedly aware by now, I’m Claire Saxton, and I am a marketing consultant.

But what does that actually mean, and how can I help your business?

Well, I’m here for you to consult with about your marketing, to help you fix some issues you may be having and identify marketing opportunities you probably hadn’t considered before. Read more

A female entrepeneur using LinkedIn to publish a post for engagement

What’s Guest Blogging and Why Does it Matter?

Blogging is one of the most effective forms of content marketing available to business owners. The fact that it helps with SEO and provides content for social media marketing is a bonus, but what blogging actually boils down to is providing your target audience with authoritative and expert information that increases their trust in you.

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Keyboard with pin it overlaid on top for using pinterest for social media marketing

Claire Saxton’s Social Media Basics – Pinterest

If you’ve always thought that Pinterest was for Mommy bloggers and Etsy sellers, you might be surprised to hear that it’s rapidly becoming one of the best channels for effective social media marketing.

In the latest blog of my Social Media Basics series, I’m taking a closer look at Pinterest and why you should consider using it as part of your marketing strategy today. Read more

Giant building blocks with the LinkedIn logo because LinkedIn is great for building your business presence online

Claire Saxton’s Social Media Basics – LinkedIn

For this blog in my series on how to use social media as a business owner, I want to cover LinkedIn.

LinkedIn is one of those social media channels that’s commonly misunderstood and seldom used for how it was designed. Many people treat it as a resume site where you list every job you’ve ever had and hope that’s enough to attract new clients to your business.

It’s not.

So, let me explain the right way to use LinkedIn and how to use it as a foundation for your social media marketing.

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Picture of blank paper, pens and a lightbulb to help you get creative with building your business brand

7 Top Tips for Building Your Business Brand

Branding your business.

Sounds scary, doesn’t it?

The thing is, branding is simply a name for giving your business a character – a style and voice of it’s own if you will. And when you think of it like that, it becomes so much easier to create a brand identity for your business that you, and your target audience, will fall in love with.

Here are my seven top tips for building your business brand the fun way.

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A facebook business page where key sections are used for effective social media marketing

Claire Saxton’s Social Media Basics – Facebook

Today I want to explore using Facebook effectively for your business marketing. I think it’s fair to say that most of us have a Facebook account that we use to connect with friends and family. So, we naturally think that we must have a Facebook business page when we want to use social media for marketing, but this isn’t always the case.

In this blog, I’m going to guide you through using Facebook correctly, so you can get things off to a flying start.

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Stand out from the crowd like the person in this photo when it comes to using Twitter for your business

A guide to getting started with marketing for your small business

Are you a new business and unsure what marketing you should be doing?

Don’t worry, and most of all, don’t start dishing out the pennies to anyone else to do it for you just yet. You need a basic understanding of what you need to be doing for your business before you outsource to anywhere else.

You can either do the research yourself and try a few things to get an idea first, or you can hire someone like me, a marketing consultant who will take the time to get to know your business, what you want to achieve and the steps you can take to get there.

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