Social media marketing is an increasingly critical tool for businesses to engage with their audience, promote their products or services, and achieve various business objectives. Effective planning and strategy are the backbone of successful social media marketing. Read more
You can’t escape video marketing these days.
It seems that wherever you are there’s a Facebook live, Twitter video or an advert playing on your internet browser. Businesses of all shapes and sizes are using video as part of their marketing strategy and there’s a very good reason for that, it works! Read more
I get a lot of questions from business owners who tell me that their Facebook page doesn’t get much attention from their followers and is it even worth using Facebook for their business?
Algorithm changes that seem to favour likes and shares over anything else has meant that some business owners are struggling to get traction with their Facebook page, but I don’t think you should abandon it completely. Read more
While keywords, page speed and domain authority might sound like meaningless jargon, without them your website may not be optimised effectively for search engines.
Search engine optimisation (SEO) is one of those misunderstood tasks that you should try to focus on with your website to ensure it’s getting the results you’re looking for – whether that’s more traffic or more sales. Read more
As you’re undoubtedly aware by now, I’m Claire Saxton, and I am a marketing consultant.
But what does that actually mean, and how can I help your business?
Well, I’m here for you to consult with about your marketing, to help you fix some issues you may be having and identify marketing opportunities you probably hadn’t considered before. Read more
Blogging is one of the most effective forms of content marketing available to business owners. The fact that it helps with SEO and provides content for social media marketing is a bonus, but what blogging actually boils down to is providing your target audience with authoritative and expert information that increases their trust in you.
If you’ve always thought that Pinterest was for Mommy bloggers and Etsy sellers, you might be surprised to hear that it’s rapidly becoming one of the best channels for effective social media marketing.
In the latest blog of my Social Media Basics series, I’m taking a closer look at Pinterest and why you should consider using it as part of your marketing strategy today. Read more
For this blog in my series on how to use social media as a business owner, I want to cover LinkedIn.
LinkedIn is one of those social media channels that’s commonly misunderstood and seldom used for how it was designed. Many people treat it as a resume site where you list every job you’ve ever had and hope that’s enough to attract new clients to your business.
It’s not.
So, let me explain the right way to use LinkedIn and how to use it as a foundation for your social media marketing.
Branding your business.
Sounds scary, doesn’t it?
The thing is, branding is simply a name for giving your business a character – a style and voice of it’s own if you will. And when you think of it like that, it becomes so much easier to create a brand identity for your business that you, and your target audience, will fall in love with.
Here are my seven top tips for building your business brand the fun way.
Today I want to explore using Facebook effectively for your business marketing. I think it’s fair to say that most of us have a Facebook account that we use to connect with friends and family. So, we naturally think that we must have a Facebook business page when we want to use social media for marketing, but this isn’t always the case.
In this blog, I’m going to guide you through using Facebook correctly, so you can get things off to a flying start.