Social media marketing is an increasingly critical tool for businesses to engage with their audience, promote their products or services, and achieve various business objectives. Effective planning and strategy are the backbone of successful social media marketing. Read more
In today’s digital age, a strong social media presence can mean the difference between success and failure for many small businesses. However, many business owners make the mistake of relying on just one social media channel for their marketing efforts, which can be a major setback.
In this blog, we will explore the dangers of relying on just one social media channel and why you should diversify your social media presence to get better results. Read more
As a small business owner, you understand the importance of staying up to date with the ever-evolving world of social media marketing. To help you stay ahead of the curve and refine your social marketing strategy so you can get the best results possible next year.
Here are the 12 most important social media stats for business owners to know in 2023. Read more
We’re nearing the end of the first quarter of 2022 and now might be the time you’re starting to think about evaluating your marketing plans and making some changes for the rest of the year. One of the best ways to do that is by looking at what’s happening in social media marketing more widely, identifying those emerging trends and what might be declining in terms of strategy so you can tweak your plans accordingly. Read more
Managing your own business marketing can be a complicated task. There’s so much you should be doing that it’s often difficult to know where to begin!
Outsourcing to a marketing consultant is an investment but one you might be hesitant to make, especially when you’re in the early stages of your business and low on funds. But. It is an investment that can improve your revenue.
In this blog I want to highlight how a marketing consultant can benefit your business not only in terms of revenue, but reputation too. Read more
Although there are free forms of marketing out there (social media, anyone?) or you can take a DIY approach to promoting your business, it’s always a good idea to have a marketing budget in place.
There will be things that come up you’ll need to fork out for – such as business cards and flyers if you have a table at a networking event, for example. Having a budget already in place for this means you’re not scrabbling around double checking your cashflow to pay for these items at the last minute.
When you’re creating social media posts, blogs and other forms of marketing for your business, it can seem easy to just sit down and write what’s in your mind. In most cases, this will be absolutely fine but there are some marketing regulations you need to be aware of to stay the right side of the law.
First thing to do before planning and creating any marketing for your business, check out the government’s website full of guidance on marketing and advertising law. Read more
One service I offer that few people know about is proofreading.
Proofreading is one of those vital tasks every business owner should pay attention to, but many don’t.
Grammar, punctuation and spelling is important. Read more
You can’t escape video marketing these days.
It seems that wherever you are there’s a Facebook live, Twitter video or an advert playing on your internet browser. Businesses of all shapes and sizes are using video as part of their marketing strategy and there’s a very good reason for that, it works! Read more
Confused by funnels, landing pages and how that American style “salesy” stuff can work for your business?
Much of this is industry jargon, and chances are you’re already using a basic sales funnel to generate leads and customers for your business, regardless of what you do. Social media post linking back to your sales page is a good example, of this. But for the purpose of this blog I really want to delve into the nitty gritty of what these things are, and how using them the right way can really benefit your business. Read more