Posts

Picture of a video camera used for small business marketing

3 Reasons Video Marketing Is Vital For Promoting Your Small Business

You can’t escape video marketing these days.

It seems that wherever you are there’s a Facebook live, Twitter video or an advert playing on your internet browser. Businesses of all shapes and sizes are using video as part of their marketing strategy and there’s a very good reason for that, it works! Read more

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Getting Started with WordPress – Guest Post by Sarah Banks

Before we launch into the steps for building your website with WordPress, I wanted to say a little something about the different between wordpress.com and wordpress.org. What I hear you say there are two versions? Yes Read more

Photo of a businesswoman on her phone connecting with me for a free brand strategy consultation

What can a Marketing Consultant do for your business?

As you’re undoubtedly aware by now, I’m Claire Saxton, and I am a marketing consultant.

But what does that actually mean, and how can I help your business?

Well, I’m here for you to consult with about your marketing, to help you fix some issues you may be having and identify marketing opportunities you probably hadn’t considered before. Read more

Picture of a laptop with the Instagram log in screen ready for some social media marketing

Claire Saxton’s Social Media Basics – Instagram

A lot of people are confused when it comes to using Instagram to promote their business.

Visual-based social media can be tricky for marketing purposes, but it’s not impossible, and Instagram is particularly useful for building a rapport with your target audience.

So, let’s delve into the basics of Instagram and how you can start using it today for your small business. Read more

A female entrepeneur using LinkedIn to publish a post for engagement

What’s Guest Blogging and Why Does it Matter?

Blogging is one of the most effective forms of content marketing available to business owners. The fact that it helps with SEO and provides content for social media marketing is a bonus, but what blogging actually boils down to is providing your target audience with authoritative and expert information that increases their trust in you.

Read more

Giant building blocks with the LinkedIn logo because LinkedIn is great for building your business presence online

Claire Saxton’s Social Media Basics – LinkedIn

For this blog in my series on how to use social media as a business owner, I want to cover LinkedIn.

LinkedIn is one of those social media channels that’s commonly misunderstood and seldom used for how it was designed. Many people treat it as a resume site where you list every job you’ve ever had and hope that’s enough to attract new clients to your business.

It’s not.

So, let me explain the right way to use LinkedIn and how to use it as a foundation for your social media marketing.

Read more

Picture of blank paper, pens and a lightbulb to help you get creative with building your business brand

7 Top Tips for Building Your Business Brand

Branding your business.

Sounds scary, doesn’t it?

The thing is, branding is simply a name for giving your business a character – a style and voice of it’s own if you will. And when you think of it like that, it becomes so much easier to create a brand identity for your business that you, and your target audience, will fall in love with.

Here are my seven top tips for building your business brand the fun way.

Read more

Stand out from the crowd like the person in this photo when it comes to using Twitter for your business

A guide to getting started with marketing for your small business

Are you a new business and unsure what marketing you should be doing?

Don’t worry, and most of all, don’t start dishing out the pennies to anyone else to do it for you just yet. You need a basic understanding of what you need to be doing for your business before you outsource to anywhere else.

You can either do the research yourself and try a few things to get an idea first, or you can hire someone like me, a marketing consultant who will take the time to get to know your business, what you want to achieve and the steps you can take to get there.

Read more

picture of a phone with gdpr for data protection regulations affecting marketing in the EU

A Basic Overview of Marketing and General Data Protection Regulation

We’re getting closer to the 25th May, and I think there are few small business owners out there that haven’t heard of GDPR. Something that hasn’t been discussed too widely regarding the update to Data Protection is the impact that GDPR will have on our marketing efforts.

I will say that I’m not a GDPR expert, and I’m certainly not a lawyer, so this is only my interpretation based on current ICO guidance and that of data protection lawyers sharing their expertise. I would recommend that you do your own research, ask the ICO questions and get as much knowledge as you can before making any decisions for your own business. Read more

Picture of a business owner using a lead magnet to attract customers

Small Business Magnetism – how using lead magnets can grow your business

I’m not a fan of marketing jargon if I’m honest with you, but sometimes there’s just no escape, and if you’re anything like me, you’ve been seeing ‘lead magnet’ everywhere.

Let me break the mystery and guide you through what a lead magnet is, and why you need one to strengthen your digital marketing efforts. Read more