Boost Your Brand with Instagram Stories: Tips for Content Through Storytelling
With their massive daily viewership, Instagram Stories can be a serious game-changer for small businesses looking to stand out online. Read more
Posts
Conquering TikTok: A Comprehensive Guide to Building a Winning Video Content Strategy
At its core, TikTok is a social media platform dedicated to short-form, user-generated video content. It’s a space where creativity flourishes, and trends move at a breakneck speed. Read more
3 Reasons Video Marketing Is Vital For Promoting Your Small Business
You can’t escape video marketing these days.
It seems that wherever you are there’s a Facebook live, Twitter video or an advert playing on your internet browser. Businesses of all shapes and sizes are using video as part of their marketing strategy and there’s a very good reason for that, it works! Read more
Getting Started with WordPress – Guest Post by Sarah Banks
Before we launch into the steps for building your website with WordPress, I wanted to say a little something about the different between wordpress.com and wordpress.org. What I hear you say there are two versions? Yes Read more
What can a Marketing Consultant do for your business?
As you’re undoubtedly aware by now, I’m Claire Saxton, and I am a marketing consultant.
But what does that actually mean, and how can I help your business?
Well, I’m here for you to consult with about your marketing, to help you fix some issues you may be having and identify marketing opportunities you probably hadn’t considered before. Read more
Claire Saxton’s Social Media Basics – Instagram
A lot of people are confused when it comes to using Instagram to promote their business.
Visual-based social media can be tricky for marketing purposes, but it’s not impossible, and Instagram is particularly useful for building a rapport with your target audience.
So, let’s delve into the basics of Instagram and how you can start using it today for your small business. Read more
What’s Guest Blogging and Why Does it Matter?
Blogging is one of the most effective forms of content marketing available to business owners. The fact that it helps with SEO and provides content for social media marketing is a bonus, but what blogging actually boils down to is providing your target audience with authoritative and expert information that increases their trust in you.
Claire Saxton’s Social Media Basics – LinkedIn
For this blog in my series on how to use social media as a business owner, I want to cover LinkedIn.
LinkedIn is one of those social media channels that’s commonly misunderstood and seldom used for how it was designed. Many people treat it as a resume site where you list every job you’ve ever had and hope that’s enough to attract new clients to your business.
It’s not.
So, let me explain the right way to use LinkedIn and how to use it as a foundation for your social media marketing.
7 Top Tips for Building Your Business Brand
Branding your business.
Sounds scary, doesn’t it?
The thing is, branding is simply a name for giving your business a character – a style and voice of it’s own if you will. And when you think of it like that, it becomes so much easier to create a brand identity for your business that you, and your target audience, will fall in love with.
Here are my seven top tips for building your business brand the fun way.
A guide to getting started with marketing for your small business
Are you a new business and unsure what marketing you should be doing?
Don’t worry, and most of all, don’t start dishing out the pennies to anyone else to do it for you just yet. You need a basic understanding of what you need to be doing for your business before you outsource to anywhere else.
You can either do the research yourself and try a few things to get an idea first, or you can hire someone like me, a marketing consultant who will take the time to get to know your business, what you want to achieve and the steps you can take to get there.