There are so many forms of marketing it can be easy to feel lost when figuring out what to do where. Marketing is like a big jigsaw puzzle with each channel or form of marketing representing a different piece. You can leave some pieces out and still see what the picture is meant to look like but leave too many gaps and you lose the detail.
That doesn’t mean you have to do every form of marketing that’s out there to get a fully working strategy for your business, but it does mean you need to understand what the complete picture looks like for you, and how each piece of the puzzle contributes to that, i.e., each form of marketing.
In this blog, I want to discuss how to create a multi-channel marketing strategy and how to get the most out of your marketing for your business. Read more
How to use Canva for your Social Media Marketing
in Social Media Marketing/by Claire SaxtonI think it’s fair to say that social media marketing can be time-consuming. From planning and writing posts, to creating the images, scheduling/posting, engaging with followers and going through the analytics.
I’ve shared a few time-saving tips for social media marketing here but in this blog, I specifically want to talk about Canva and how it can really help you to save time and energy with your social media marketing. Read more
LinkedIn marketing don’ts – what not to do on LinkedIn
in Social Media Marketing/by Claire SaxtonThere seem to be so many rules around using social media from what to post and when, to getting image dimensions right and to bit:ly a link or not! It can be confusing, and I’ve often heard from my social media marketing clients that LinkedIn is the most confusing of them all. Read more
Things to Look out for with Social Media in 2022
in Social Media Marketing/by Claire SaxtonWe’re nearing the end of the first quarter of 2022 and now might be the time you’re starting to think about evaluating your marketing plans and making some changes for the rest of the year. One of the best ways to do that is by looking at what’s happening in social media marketing more widely, identifying those emerging trends and what might be declining in terms of strategy so you can tweak your plans accordingly. Read more
What is influencer marketing (and should I be using it for my small business)
in Marketing Strategy, Social Media Marketing/by Claire SaxtonAccording to research in 2019, 67% of consumers will stop buying from a business that doesn’t inspire trust. Marketing is one way in which we build rapport with our target audience and inspire that trust to encourage them to buy from us.
Marketing, particularly in the B2C industries, is highly competitive. When you consider that every other business owner in your niche is also trying to use marketing tactics to develop that trust, things can get very competitive very quickly.
Influencer marketing is often considered to be a good way to get ahead of your competition, but what is it and can it work for small businesses? Read more
How a Social Media Plan Can Help You be More Productive with Your Marketing in 2022
in Social Media Marketing/by Claire SaxtonIf one of your intentions in your business is to become more productive with your marketing this year, creating a social media plan could be just the thing to get you there. Read more
The Social Media Apps and Tools I Intend to Keep Using in 2022
in Social Media Marketing/by Claire SaxtonOne of the problems with social media that many of my clients come to me for, is how long it can take to get your posts online! Whether it’s sourcing images, posting them or trying to get your head around how well they’re performing, social media marketing can easily take hours out of your working day.
But it doesn’t have to!
There are so many apps and tools out there to help you manage your social media. In truth, there are probably so many now that it’s become difficult to see the wood for the trees and establish which ones you should be using to save time and get better results.
So, here are my tried and tested favourite social media apps that I fully intend to keep using well into 2022 and beyond! Read more
Is Affiliate Marketing a Good Idea for Small Business Owners?
in Marketing Strategy/by Claire SaxtonYou’ve probably signed up for a new app or service for your business and been asked if you’d like to earn some additional income as an affiliate, but can you be on the other side of affiliate marketing and have your clients promote you and what you do?
When marketing your business in a crowded marketplace, any additional string to your bow can be worth it, so how can affiliate marketing fit into your marketing strategy?
Read more
7 Ways A Marketing Consultant Can Help You Generate Leads
in Blog/by Claire SaxtonOutsourcing to someone new in your business is always going to come with some feelings of uncertainty. In this blog, I want to reassure you about any concerns you may have with outsourcing to a marketing consultant, how a marketing consultant can help you to generate those all-important leads and why it’s worth navigating around any anxieties for the benefits it can bring to your business. Read more
Why is Facebook Blue? What Colours Mean in Marketing
in Blog/by Claire SaxtonFacebook, Twitter and LinkedIn all use blue within their logo and branding – have you ever wondered why that is? It’s all to do with the psychology of colour.
Colours can create feelings and emotions in our minds when we see them. We might be consciously aware of it at the time, we all know that red represents danger for example and know to be alert when we see a red road sign. But colours can work on our subconscious minds too, creating feelings so subtle that we don’t even realise they’re there. Read more
How to Create a Multi-Channel Marketing Strategy
in Blog/by Claire SaxtonThere are so many forms of marketing it can be easy to feel lost when figuring out what to do where. Marketing is like a big jigsaw puzzle with each channel or form of marketing representing a different piece. You can leave some pieces out and still see what the picture is meant to look like but leave too many gaps and you lose the detail.
That doesn’t mean you have to do every form of marketing that’s out there to get a fully working strategy for your business, but it does mean you need to understand what the complete picture looks like for you, and how each piece of the puzzle contributes to that, i.e., each form of marketing.
In this blog, I want to discuss how to create a multi-channel marketing strategy and how to get the most out of your marketing for your business. Read more