Advertising on TikTok is a unique beast. It’s less about slick, polished commercials and more about fitting into the platform’s authentic, fast-paced culture. For small businesses, getting it right can mean the difference between a video that goes viral and one that gets lost in the noise. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2025/10/tiktok-advertising.jpg424640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2025-10-18 15:50:452025-10-18 15:50:45How to Advertise on TikTok: Dos and Don’ts for Small Businesses
Ready to unlock LinkedIn’s full potential for your small business growth? Beyond a professional networking site, this powerful platform offers a wealth of tools and features designed to fuel your expansion. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2018/08/linkedin-689760_640.jpg426640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2025-06-19 14:34:352025-06-19 14:34:35Supercharge Your Small Business: Essential LinkedIn Tools You Need to Know
In the hustle of running a small business, social media can often feel like just another task on the to-do list. But what if it could be more? What if it could be the key to unlocking real, sustainable growth? Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2025/04/community-4348842_640.jpg384640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2025-04-04 15:28:392025-04-04 15:29:15The Power of Community: Why It Matters for Small Business Social Media Marketing
It’s all too easy to get caught up in the constant stream of updates and notifications on your main LinkedIn feed. But tucked away within the platform is a hidden gem that often goes unnoticed: LinkedIn Groups. These vibrant communities offer small businesses a unique opportunity to forge genuine connections, build brand awareness, and market themselves authentically. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2024/09/bastian-riccardi-UY6SV10HQR0-unsplash.jpg360640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2024-09-19 12:17:002025-05-01 16:35:34Building Your Tribe: How to Network Effectively in LinkedIn Groups
With their massive daily viewership, Instagram Stories can be a serious game-changer for small businesses looking to stand out online. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2022/03/kate-torline-VeiqoYAEeis-unsplash.jpg427640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2024-06-10 12:24:192024-06-17 12:35:45Boost Your Brand with Instagram Stories: Tips for Content Through Storytelling
Social media can be a game-changer when it comes to promoting small business events, with 50% of event planners using social media to get attendees. We all know it’s important, but the challenge is figuring out how to use it effectively without getting lost in the noise. If you’re tired of the same old strategies with middling results, it’s time to switch things up.
Let’s dive into practical ways to get your event in front of the right people, build a buzz, and boost attendance – whether it’s in-person or virtual. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2024/04/teemu-paananen-bzdhc5b3Bxs-unsplash.jpg457640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2024-04-08 13:41:152024-04-08 13:41:15The Smart Guide to Promoting Events on Social Media
Think of your social media following as a treasure trove of potential customers waiting to be unlocked. In today’s digital world, having a thriving presence on platforms like Facebook, Instagram, and Twitter is like having a shop on a bustling high street. But the key to real success? Turning those casual scrollers into committed buyers. In this blog post, we’re going to unravel the art of converting your social media followers into die-hard fans of your brand. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2024/02/vagaro-iU5uzOhcR5k-unsplash.jpg427640Zoe Hugheshttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngZoe Hughes2024-02-02 10:08:152024-02-02 16:18:55Social Media Alchemy: Transforming Followers into Loyal Customers
Social media is a fantastic form of marketing for reaching your target audience, building brand awareness, and driving leads to your business. However, merely having a social media presence is not enough; engagement is the key to success with a social media marketing strategy. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2023/10/pexels-tima-miroshnichenko-5198239-scaled.jpg17072560Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2023-10-31 14:45:522023-10-31 14:45:52Why Your Small Business Can’t Afford to Ignore Social Media Engagement
Social media has become an integral part of modern marketing strategies, offering unparalleled opportunities to connect with potential customers. However, with such a vast and diverse user base on various platforms, finding and targeting the right audience is crucial for the success of your social media campaigns. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2023/09/social-media-target-audience.jpg959640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2023-09-06 16:42:152023-10-03 19:39:26Cracking the Code: How to Find and Connect with Your Perfect Target Audience on Social Media
How to Advertise on TikTok: Dos and Don’ts for Small Businesses
in Social Media Marketing/by Claire SaxtonAdvertising on TikTok is a unique beast. It’s less about slick, polished commercials and more about fitting into the platform’s authentic, fast-paced culture. For small businesses, getting it right can mean the difference between a video that goes viral and one that gets lost in the noise. Read more
Supercharge Your Small Business: Essential LinkedIn Tools You Need to Know
in Social Media Marketing/by Claire SaxtonReady to unlock LinkedIn’s full potential for your small business growth? Beyond a professional networking site, this powerful platform offers a wealth of tools and features designed to fuel your expansion. Read more
The Power of Community: Why It Matters for Small Business Social Media Marketing
in Social Media Marketing/by Claire SaxtonIn the hustle of running a small business, social media can often feel like just another task on the to-do list. But what if it could be more? What if it could be the key to unlocking real, sustainable growth? Read more
Beyond the Dance Crazes: Crafting Engaging Content on TikTok
in Blog/by Claire SaxtonTikTok is more than just dance crazes and viral sounds. As I’ve discussed in my previous blog, TikTok is a powerful platform for businesses to connect with their audience in a creative and engaging way. But with millions of videos vying for attention, how do you make your content stand out? Read more
Building Your Tribe: How to Network Effectively in LinkedIn Groups
in Blog, Social Media Marketing/by Claire SaxtonIt’s all too easy to get caught up in the constant stream of updates and notifications on your main LinkedIn feed. But tucked away within the platform is a hidden gem that often goes unnoticed: LinkedIn Groups. These vibrant communities offer small businesses a unique opportunity to forge genuine connections, build brand awareness, and market themselves authentically. Read more
Boost Your Brand with Instagram Stories: Tips for Content Through Storytelling
in Blog, Social Media Marketing/by Claire SaxtonWith their massive daily viewership, Instagram Stories can be a serious game-changer for small businesses looking to stand out online. Read more
The Smart Guide to Promoting Events on Social Media
in Social Media Marketing/by Claire SaxtonSocial media can be a game-changer when it comes to promoting small business events, with 50% of event planners using social media to get attendees. We all know it’s important, but the challenge is figuring out how to use it effectively without getting lost in the noise. If you’re tired of the same old strategies with middling results, it’s time to switch things up.
Let’s dive into practical ways to get your event in front of the right people, build a buzz, and boost attendance – whether it’s in-person or virtual. Read more
Social Media Alchemy: Transforming Followers into Loyal Customers
in Blog/by Zoe HughesThink of your social media following as a treasure trove of potential customers waiting to be unlocked. In today’s digital world, having a thriving presence on platforms like Facebook, Instagram, and Twitter is like having a shop on a bustling high street. But the key to real success? Turning those casual scrollers into committed buyers. In this blog post, we’re going to unravel the art of converting your social media followers into die-hard fans of your brand. Read more
Why Your Small Business Can’t Afford to Ignore Social Media Engagement
in Blog/by Claire SaxtonSocial media is a fantastic form of marketing for reaching your target audience, building brand awareness, and driving leads to your business. However, merely having a social media presence is not enough; engagement is the key to success with a social media marketing strategy. Read more
Cracking the Code: How to Find and Connect with Your Perfect Target Audience on Social Media
in Blog/by Claire SaxtonSocial media has become an integral part of modern marketing strategies, offering unparalleled opportunities to connect with potential customers. However, with such a vast and diverse user base on various platforms, finding and targeting the right audience is crucial for the success of your social media campaigns. Read more