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I think it’s fair to say that social media marketing can be time-consuming. From planning and writing posts, to creating the images, scheduling/posting, engaging with followers and going through the analytics. I’ve shared a few time-saving tips for social media marketing here but in this blog, I specifically want to talk about Canva and how […]
There seem to be so many rules around using social media from what to post and when, to getting image dimensions right and to bit:ly a link or not! It can be confusing, and I’ve often heard from my social media marketing clients that LinkedIn is the most confusing of them all.
We’re nearing the end of the first quarter of 2022 and now might be the time you’re starting to think about evaluating your marketing plans and making some changes for the rest of the year. One of the best ways to do that is by looking at what’s happening in social media marketing more widely, […]
According to research in 2019, 67% of consumers will stop buying from a business that doesn’t inspire trust. Marketing is one way in which we build rapport with our target audience and inspire that trust to encourage them to buy from us. Marketing, particularly in the B2C industries, is highly competitive. When you consider that […]
If one of your intentions in your business is to become more productive with your marketing this year, creating a social media plan could be just the thing to get you there.
One of the problems with social media that many of my clients come to me for, is how long it can take to get your posts online! Whether it’s sourcing images, posting them or trying to get your head around how well they’re performing, social media marketing can easily take hours out of your working […]
You’ve probably signed up for a new app or service for your business and been asked if you’d like to earn some additional income as an affiliate, but can you be on the other side of affiliate marketing and have your clients promote you and what you do? When marketing your business in a crowded […]
Outsourcing to someone new in your business is always going to come with some feelings of uncertainty. In this blog, I want to reassure you about any concerns you may have with outsourcing to a marketing consultant, how a marketing consultant can help you to generate those all-important leads and why it’s worth navigating around […]
Facebook, Twitter and LinkedIn all use blue within their logo and branding – have you ever wondered why that is? It’s all to do with the psychology of colour. Colours can create feelings and emotions in our minds when we see them. We might be consciously aware of it at the time, we all know […]
There are so many forms of marketing it can be easy to feel lost when figuring out what to do where. Marketing is like a big jigsaw puzzle with each channel or form of marketing representing a different piece. You can leave some pieces out and still see what the picture is meant to look […]