9 Things to Avoid in your Social Media Marketing
We’ve all seen the lists of things you should do for your social media marketing, the must try hacks and the time-saving tips. But what about the things you should avoid doing on social media?
Author Archive for: claire.saxton
Entries by Claire Saxton
Facebook Messenger Marketing – should you be using it for your small business?
According to Buffer, there are now more than 1.3 billion people using Facebook Messenger every month. You’ve probably used it yourself to keep in touch with friends and family, but have you ever considered using Facebook Messenger as a way of marketing your business and keeping in touch with your target audience?
How to use Canva for your Social Media Marketing
I think it’s fair to say that social media marketing can be time-consuming. From planning and writing posts, to creating the images, scheduling/posting, engaging with followers and going through the analytics. I’ve shared a few time-saving tips for social media marketing here but in this blog, I specifically want to talk about Canva and how […]
LinkedIn marketing don’ts – what not to do on LinkedIn
There seem to be so many rules around using social media from what to post and when, to getting image dimensions right and to bit:ly a link or not! It can be confusing, and I’ve often heard from my social media marketing clients that LinkedIn is the most confusing of them all.
Things to Look out for with Social Media in 2022
We’re nearing the end of the first quarter of 2022 and now might be the time you’re starting to think about evaluating your marketing plans and making some changes for the rest of the year. One of the best ways to do that is by looking at what’s happening in social media marketing more widely, […]
What is influencer marketing (and should I be using it for my small business)
According to research in 2019, 67% of consumers will stop buying from a business that doesn’t inspire trust. Marketing is one way in which we build rapport with our target audience and inspire that trust to encourage them to buy from us. Marketing, particularly in the B2C industries, is highly competitive. When you consider that […]
How a Social Media Plan Can Help You be More Productive with Your Marketing in 2022
If one of your intentions in your business is to become more productive with your marketing this year, creating a social media plan could be just the thing to get you there.
The Social Media Apps and Tools I Intend to Keep Using in 2022
One of the problems with social media that many of my clients come to me for, is how long it can take to get your posts online! Whether it’s sourcing images, posting them or trying to get your head around how well they’re performing, social media marketing can easily take hours out of your working […]
Is Affiliate Marketing a Good Idea for Small Business Owners?
You’ve probably signed up for a new app or service for your business and been asked if you’d like to earn some additional income as an affiliate, but can you be on the other side of affiliate marketing and have your clients promote you and what you do? When marketing your business in a crowded […]
7 Ways A Marketing Consultant Can Help You Generate Leads
Outsourcing to someone new in your business is always going to come with some feelings of uncertainty. In this blog, I want to reassure you about any concerns you may have with outsourcing to a marketing consultant, how a marketing consultant can help you to generate those all-important leads and why it’s worth navigating around […]