Posts

Picture of a small business owner calculating a marketing budget using a laptop

Creating a Marketing Budget for a Small Business – What do I need?

Although there are free forms of marketing out there (social media, anyone?) or you can take a DIY approach to promoting your business, it’s always a good idea to have a marketing budget in place.

There will be things that come up you’ll need to fork out for – such as business cards and flyers if you have a table at a networking event, for example. Having a budget already in place for this means you’re not scrabbling around double checking your cashflow to pay for these items at the last minute.

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3 Reasons You Should Update Your Website Regularly

Your website is your promotional presence on the internet, working hard for you 24/7 to attract new leads and generate sales for your business.

Yet so many of the business owners I connect with don’t keep their website’s updated with new content, or even perform regular maintenance checks to keep it working well. Read more

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How To Generate Video Marketing Content For Your Business

How many times a day is your Facebook feed interrupted when someone goes live, talking about their business, something that’s happened in their day or to gather feedback around a subject?

Facebook Lives and video marketing in general is a hot trend right now because it works so well. Videos are a must right now for increasing engagement on your social media channels and can be worth their weight in gold when it comes to improving your reputation and credibility as a business owner. Read more

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How to Make the Best Use of Social Media Analytics For Your Marketing Strategy

Social media marketing is an effective way of getting exposure and generating leads for your business, but as with any marketing strategy, it’s only as effective as you are at evaluating and improving the tactics you use.

For social media that means regularly reviewing your analytics to see what’s working, what isn’t and figuring out the changes you should make to improve your strategy. Read more