Photo of the hands of a business owner over a laptop designing a new business website with a mug of coffee and written notes next to the laptop

Is your website ready for social media marketing?

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One of the most cost-effective methods of marketing for any business is social media. It’s a tried and tested way of getting your business brand out there and noticed by your audience, and when done correctly, they’ll interact and engage with your content.

Fundamentally, social media marketing has the overall aim of generating leads and sales. And it’s typically your website where that magic happens. Your calls to action, lead magnets, further information and special offers should ideally be hosted on your website with your audience directed to them via social media. Read more

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What is influencer marketing (and should I be using it for my small business)

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According to research in 2019, 67% of consumers will stop buying from a business that doesn’t inspire trust.  Marketing is one way in which we build rapport with our target audience and inspire that trust to encourage them to buy from us.

Marketing, particularly in the B2C industries, is highly competitive. When you consider that every other business owner in your niche is also trying to use marketing tactics to develop that trust, things can get very competitive very quickly.

Influencer marketing is often considered to be a good way to get ahead of your competition, but what is it and can it work for small businesses? Read more

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Is Affiliate Marketing a Good Idea for Small Business Owners?

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You’ve probably signed up for a new app or service for your business and been asked if you’d like to earn some additional income as an affiliate, but can you be on the other side of affiliate marketing and have your clients promote you and what you do?

When marketing your business in a crowded marketplace, any additional string to your bow can be worth it, so how can affiliate marketing fit into your marketing strategy?

Read more

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How a marketing consultant can improve your revenue

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Managing your own business marketing can be a complicated task. There’s so much you should be doing that it’s often difficult to know where to begin!

Outsourcing to a marketing consultant is an investment but one you might be hesitant to make, especially when you’re in the early stages of your business and low on funds. But. It is an investment that can improve your revenue.

In this blog I want to highlight how a marketing consultant can benefit your business not only in terms of revenue, but reputation too. Read more

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Creating a Marketing Budget for a Small Business – What do I need?

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Although there are free forms of marketing out there (social media, anyone?) or you can take a DIY approach to promoting your business, it’s always a good idea to have a marketing budget in place.

There will be things that come up you’ll need to fork out for – such as business cards and flyers if you have a table at a networking event, for example. Having a budget already in place for this means you’re not scrabbling around double checking your cashflow to pay for these items at the last minute.

Read more

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3 Reasons You Should Update Your Website Regularly

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Your website is your promotional presence on the internet, working hard for you 24/7 to attract new leads and generate sales for your business.

Yet so many of the business owners I connect with don’t keep their website’s updated with new content, or even perform regular maintenance checks to keep it working well. Read more

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What you need to know about marketing regulations

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When you’re creating social media posts, blogs and other forms of marketing for your business, it can seem easy to just sit down and write what’s in your mind. In most cases, this will be absolutely fine but there are some marketing regulations you need to be aware of to stay the right side of the law.

First thing to do before planning and creating any marketing for your business, check out the government’s website full of guidance on marketing and advertising law. Read more

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Proofreading Separates the Wheat From the Chaff – 5 Reasons Why You Need a Professional Proofreader

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One service I offer that few people know about is proofreading.

Proofreading is one of those vital tasks every business owner should pay attention to, but many don’t.

Grammar, punctuation and spelling is important. Read more

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Getting Started with WordPress – Guest Post by Sarah Banks

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Before we launch into the steps for building your website with WordPress, I wanted to say a little something about the different between wordpress.com and wordpress.org. What I hear you say there are two versions? Yes Read more

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Funnels and lead generation – does the salesy approach work?

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Confused by funnels, landing pages and how that American style “salesy” stuff can work for your business?

Much of this is industry jargon, and chances are you’re already using a basic sales funnel to generate leads and customers for your business, regardless of what you do. Social media post linking back to your sales page is a good example, of this. But for the purpose of this blog I really want to delve into the nitty gritty of what these things are, and how using them the right way can really benefit your business. Read more