I always think it’s difficult to really get your personality across on a website’s ‘about me’ page. But behind the marketing persona lies the real person that you’re doing business with, and I feel it’s important to get a glimpse of who they are at every opportunity. I considered what was a good way for me […]
I’m not a fan of marketing jargon if I’m honest with you, but sometimes there’s just no escape, and if you’re anything like me, you’ve been seeing ‘lead magnet’ everywhere. Let me break the mystery and guide you through what a lead magnet is, and why you need one to strengthen your digital marketing efforts.
It doesn’t matter where you are in your business right now, or how far into a new year we happen to be, there’s never a better time to look at your business goals, marketing objectives and combine both into a strategy than ‘now’. A SWOT analysis is a fantastic way of evaluating where you are and planning […]