Picture of analytics being viewed for social media marketing

How to Make the Best Use of Social Media Analytics For Your Marketing Strategy

Social media marketing is an effective way of getting exposure and generating leads for your business, but as with any marketing strategy, it’s only as effective as you are at evaluating and improving the tactics you use.

For social media that means regularly reviewing your analytics to see what’s working, what isn’t and figuring out the changes you should make to improve your strategy. Read more

Picture of a video camera used for small business marketing

3 Reasons Video Marketing Is Vital For Promoting Your Small Business

You can’t escape video marketing these days.

It seems that wherever you are there’s a Facebook live, Twitter video or an advert playing on your internet browser. Businesses of all shapes and sizes are using video as part of their marketing strategy and there’s a very good reason for that, it works! Read more

A sample layout you might find with a wordpress theme

Getting Started with WordPress – Guest Post by Sarah Banks

Before we launch into the steps for building your website with WordPress, I wanted to say a little something about the different between wordpress.com and wordpress.org. What I hear you say there are two versions? Yes Read more

Picture of a marketing strategist and their business client working out an online sales funnel together

Funnels and lead generation – does the salesy approach work?

Confused by funnels, landing pages and how that American style “salesy” stuff can work for your business?

Much of this is industry jargon, and chances are you’re already using a basic sales funnel to generate leads and customers for your business, regardless of what you do. Social media post linking back to your sales page is a good example, of this. But for the purpose of this blog I really want to delve into the nitty gritty of what these things are, and how using them the right way can really benefit your business. Read more

Picture of a laptop on Facebook

Is it still worth using Facebook as a small business owner?

I get a lot of questions from business owners who tell me that their Facebook page doesn’t get much attention from their followers and is it even worth using Facebook for their business?

Algorithm changes that seem to favour likes and shares over anything else has meant that some business owners are struggling to get traction with their Facebook page, but I don’t think you should abandon it completely. Read more

Picture of a laptop using Google Analytics for SEO

SEO as a small business owner – 5 reasons why it’s vital

While keywords, page speed and domain authority might sound like meaningless jargon, without them your website may not be optimised effectively for search engines.

Search engine optimisation (SEO) is one of those misunderstood tasks that you should try to focus on with your website to ensure it’s getting the results you’re looking for – whether that’s more traffic or more sales. Read more

Photo of a businesswoman on her phone connecting with me for a free brand strategy consultation

What can a Marketing Consultant do for your business?

As you’re undoubtedly aware by now, I’m Claire Saxton, and I am a marketing consultant.

But what does that actually mean, and how can I help your business?

Well, I’m here for you to consult with about your marketing, to help you fix some issues you may be having and identify marketing opportunities you probably hadn’t considered before. Read more