Posts

Picture of different social media icons on an ipad next to an apple mac

Don’t Put All Your Eggs in One Basket: The Benefits of a Diversified Social Media Presence

in /by

In today’s digital age, a strong social media presence can mean the difference between success and failure for many small businesses. However, many business owners make the mistake of relying on just one social media channel for their marketing efforts, which can be a major setback.

In this blog, we will explore the dangers of relying on just one social media channel and why you should diversify your social media presence to get better results. Read more

9 Things to Avoid in your Social Media Marketing

in /by

We’ve all seen the lists of things you should do for your social media marketing, the must try hacks and the time-saving tips. But what about the things you should avoid doing on social media? Read more

Things to Look out for with Social Media in 2022

in /by

We’re nearing the end of the first quarter of 2022 and now might be the time you’re starting to think about evaluating your marketing plans and making some changes for the rest of the year. One of the best ways to do that is by looking at what’s happening in social media marketing more widely, identifying those emerging trends and what might be declining in terms of strategy so you can tweak your plans accordingly. Read more

Giant building blocks with the LinkedIn logo because LinkedIn is great for building your business presence online

Claire Saxton’s Social Media Basics – LinkedIn

in /by

For this blog in my series on how to use social media as a business owner, I want to cover LinkedIn.

LinkedIn is one of those social media channels that’s commonly misunderstood and seldom used for how it was designed. Many people treat it as a resume site where you list every job you’ve ever had and hope that’s enough to attract new clients to your business.

It’s not.

So, let me explain the right way to use LinkedIn and how to use it as a foundation for your social media marketing.

Read more