According to research in 2019, 67% of consumers will stop buying from a business that doesn’t inspire trust. Marketing is one way in which we build rapport with our target audience and inspire that trust to encourage them to buy from us.
Marketing, particularly in the B2C industries, is highly competitive. When you consider that every other business owner in your niche is also trying to use marketing tactics to develop that trust, things can get very competitive very quickly.
Influencer marketing is often considered to be a good way to get ahead of your competition, but what is it and can it work for small businesses? Read more