Posts

picture of a phone with gdpr for data protection regulations affecting marketing in the EU

A Basic Overview of Marketing and General Data Protection Regulation

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We’re getting closer to the 25th May, and I think there are few small business owners out there that haven’t heard of GDPR. Something that hasn’t been discussed too widely regarding the update to Data Protection is the impact that GDPR will have on our marketing efforts.

I will say that I’m not a GDPR expert, and I’m certainly not a lawyer, so this is only my interpretation based on current ICO guidance and that of data protection lawyers sharing their expertise. I would recommend that you do your own research, ask the ICO questions and get as much knowledge as you can before making any decisions for your own business. Read more

Picture of a business owner using a lead magnet to attract customers

Small Business Magnetism – how using lead magnets can grow your business

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I’m not a fan of marketing jargon if I’m honest with you, but sometimes there’s just no escape, and if you’re anything like me, you’ve been seeing ‘lead magnet’ everywhere.

Let me break the mystery and guide you through what a lead magnet is, and why you need one to strengthen your digital marketing efforts. Read more