Photo of the hands of a business owner over a laptop designing a new business website with a mug of coffee and written notes next to the laptop

Is your website ready for social media marketing?

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One of the most cost-effective methods of marketing for any business is social media. It’s a tried and tested way of getting your business brand out there and noticed by your audience, and when done correctly, they’ll interact and engage with your content.

Fundamentally, social media marketing has the overall aim of generating leads and sales. And it’s typically your website where that magic happens. Your calls to action, lead magnets, further information and special offers should ideally be hosted on your website with your audience directed to them via social media. Read more

a woman outside on green grass using her phone to livestream to facebook

Why you should livestream on your Facebook page

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While we’re not all social butterflies who love to get in front of the camera and engage with our audience, live streaming has become a popular marketing tactic over recent years. And for good reason! There are numerous benefits for facing your fears and talking through that camera lens.

As one of the biggest social media platforms, Facebook is a popular place to ‘go live’ in people’s feeds, which is a fantastic way to get noticed by your target audience, have them engage and interact with you, and please the algorithm Gods that control all things Facebook.

In this blog, I want to go into detail explaining the benefits of livestreaming on your Facebook page, the kinds of topics and discussions to have with your audience, and how it can impact on your wider marketing strategy. Read more