Photo of the hands of a business owner over a laptop designing a new business website with a mug of coffee and written notes next to the laptop

Is your website ready for social media marketing?

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One of the most cost-effective methods of marketing for any business is social media. It’s a tried and tested way of getting your business brand out there and noticed by your audience, and when done correctly, they’ll interact and engage with your content.

Fundamentally, social media marketing has the overall aim of generating leads and sales. And it’s typically your website where that magic happens. Your calls to action, lead magnets, further information and special offers should ideally be hosted on your website with your audience directed to them via social media. Read more

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Why you should livestream on your Facebook page

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While we’re not all social butterflies who love to get in front of the camera and engage with our audience, live streaming has become a popular marketing tactic over recent years. And for good reason! There are numerous benefits for facing your fears and talking through that camera lens.

As one of the biggest social media platforms, Facebook is a popular place to ‘go live’ in people’s feeds, which is a fantastic way to get noticed by your target audience, have them engage and interact with you, and please the algorithm Gods that control all things Facebook.

In this blog, I want to go into detail explaining the benefits of livestreaming on your Facebook page, the kinds of topics and discussions to have with your audience, and how it can impact on your wider marketing strategy. Read more

9 Things to Avoid in your Social Media Marketing

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We’ve all seen the lists of things you should do for your social media marketing, the must try hacks and the time-saving tips. But what about the things you should avoid doing on social media? Read more

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Facebook Messenger Marketing – should you be using it for your small business?

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According to Buffer, there are now more than 1.3 billion people using Facebook Messenger every month. You’ve probably used it yourself to keep in touch with friends and family, but have you ever considered using Facebook Messenger as a way of marketing your business and keeping in touch with your target audience? Read more

How to use Canva for your Social Media Marketing

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I think it’s fair to say that social media marketing can be time-consuming. From planning and writing posts, to creating the images, scheduling/posting, engaging with followers and going through the analytics.

I’ve shared a few time-saving tips for social media marketing here but in this blog, I specifically want to talk about Canva and how it can really help you to save time and energy with your social media marketing. Read more

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LinkedIn marketing don’ts – what not to do on LinkedIn

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There seem to be so many rules around using social media from what to post and when, to getting image dimensions right and to bit:ly a link or not! It can be confusing, and I’ve often heard from my social media marketing clients that LinkedIn is the most confusing of them all. Read more

Things to Look out for with Social Media in 2022

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We’re nearing the end of the first quarter of 2022 and now might be the time you’re starting to think about evaluating your marketing plans and making some changes for the rest of the year. One of the best ways to do that is by looking at what’s happening in social media marketing more widely, identifying those emerging trends and what might be declining in terms of strategy so you can tweak your plans accordingly. Read more

Influencer written with scrabble tiles because this blog is about influencer marketing

What is influencer marketing (and should I be using it for my small business)

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According to research in 2019, 67% of consumers will stop buying from a business that doesn’t inspire trust.  Marketing is one way in which we build rapport with our target audience and inspire that trust to encourage them to buy from us.

Marketing, particularly in the B2C industries, is highly competitive. When you consider that every other business owner in your niche is also trying to use marketing tactics to develop that trust, things can get very competitive very quickly.

Influencer marketing is often considered to be a good way to get ahead of your competition, but what is it and can it work for small businesses? Read more

A business owner on a laptop using social media analytics to create a social media marketing plan

How a Social Media Plan Can Help You be More Productive with Your Marketing in 2022

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If one of your intentions in your business is to become more productive with your marketing this year, creating a social media plan could be just the thing to get you there. Read more