Whether it’s a printed book or an eBook, or maybe even an audiobook, the purpose of it is to be read. But how do you get people to buy and read your book once it’s published? Influencer marketing can be one approach to take but I’d argue that the most effective form of marketing for any book is social media. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2022/11/lilartsy-zlFOerO7xeE-unsplash.jpg960640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2022-11-25 11:18:022022-11-25 11:18:02How to Promote a Book on Social Media
Using Instagram can be a great way of marketing your business. But did you know that using Instagram reels can take things up a notch and help you achieve more with your social media marketing?
In this blog, I want to talk about why Instagram reels are so good for your business and why you should consider adding them to your social media marketing strategy today. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2022/10/laptop-g7f2fd8bd9_640.jpg427640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2022-10-14 15:10:262022-11-08 14:02:45Why are Instagram Reels good for your business?
If you’ve used Facebook recently for your business page, you might have seen quite a few changes have taken place. Some of these changes can be tricky to get your head around as things have moved around and some new functions have replaced others, so in this blog I want to share with you how the Facebook layout has changed and where to find what you need. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2022/09/austin-distel-21GWwco-JBQ-unsplash-scaled.jpg17072560Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2022-09-20 10:46:152022-09-20 10:46:15The New Facebook Layout Explained
While social media marketing isn’t (Google claims) an active part of improving your website’s search result ranking, it does have a supportive role to play in helping your business get ahead of your competition online. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2022/08/seo-ga626359a0_640.jpg426640Zoe Hugheshttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngZoe Hughes2022-08-18 11:17:032022-08-18 11:17:03How to optimise your social media marketing for SEO
One of the most cost-effective methods of marketing for any business is social media. It’s a tried and tested way of getting your business brand out there and noticed by your audience, and when done correctly, they’ll interact and engage with your content.
Fundamentally, social media marketing has the overall aim of generating leads and sales. And it’s typically your website where that magic happens. Your calls to action, lead magnets, further information and special offers should ideally be hosted on your website with your audience directed to them via social media. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2022/07/student-gcd02ad3ec_640.jpg426640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2022-07-28 09:52:262022-07-28 09:53:18Is your website ready for social media marketing?
While we’re not all social butterflies who love to get in front of the camera and engage with our audience, live streaming has become a popular marketing tactic over recent years. And for good reason! There are numerous benefits for facing your fears and talking through that camera lens.
As one of the biggest social media platforms, Facebook is a popular place to ‘go live’ in people’s feeds, which is a fantastic way to get noticed by your target audience, have them engage and interact with you, and please the algorithm Gods that control all things Facebook.
In this blog, I want to go into detail explaining the benefits of livestreaming on your Facebook page, the kinds of topics and discussions to have with your audience, and how it can impact on your wider marketing strategy. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2022/07/mika-baumeister-c5oiFqJGlgc-unsplash-scaled.jpg20482560Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2022-07-01 15:35:032022-07-01 15:35:56Why you should livestream on your Facebook page
https://saxtonmarketing.co.uk/wp-content/uploads/2022/05/merakist-CNbRsQj8mHQ-unsplash.jpg14401920Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2022-05-20 15:10:552022-05-20 15:10:559 Things to Avoid in your Social Media Marketing
https://saxtonmarketing.co.uk/wp-content/uploads/2022/04/messenger-g5615b5010_640.jpg640640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2022-04-29 14:35:142022-04-29 14:35:14Facebook Messenger Marketing – should you be using it for your small business?
I think it’s fair to say that social media marketing can be time-consuming. From planning and writing posts, to creating the images, scheduling/posting, engaging with followers and going through the analytics.
https://saxtonmarketing.co.uk/wp-content/uploads/2022/04/Canva-scaled.jpg13402560Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2022-04-11 13:19:142022-04-11 13:19:14How to use Canva for your Social Media Marketing
There seem to be so many rules around using social media from what to post and when, to getting image dimensions right and to bit:ly a link or not! It can be confusing, and I’ve often heard from my social media marketing clients that LinkedIn is the most confusing of them all. Read more
https://saxtonmarketing.co.uk/wp-content/uploads/2022/03/linkedin-gf0c3c932c_640.jpg352640Claire Saxtonhttp://saxtonmarketing.co.uk/wp-content/uploads/2015/01/Saxton1-e1513091741827.pngClaire Saxton2022-03-28 15:02:472022-03-28 15:02:47LinkedIn marketing don’ts – what not to do on LinkedIn