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The Social Media Apps and Tools I Intend to Keep Using in 2022

One of the problems with social media that many of my clients come to me for, is how long it can take to get your posts online! Whether it’s sourcing images, posting them or trying to get your head around how well they’re performing, social media marketing can easily take hours out of your working day.

But it doesn’t have to!

There are so many apps and tools out there to help you manage your social media. In truth, there are probably so many now that it’s become difficult to see the wood for the trees and establish which ones you should be using to save time and get better results.

So, here are my tried and tested favourite social media apps that I fully intend to keep using well into 2022 and beyond! Read more

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Is Affiliate Marketing a Good Idea for Small Business Owners?

You’ve probably signed up for a new app or service for your business and been asked if you’d like to earn some additional income as an affiliate, but can you be on the other side of affiliate marketing and have your clients promote you and what you do?

When marketing your business in a crowded marketplace, any additional string to your bow can be worth it, so how can affiliate marketing fit into your marketing strategy?

Read more

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7 Ways A Marketing Consultant Can Help You Generate Leads

Outsourcing to someone new in your business is always going to come with some feelings of uncertainty. In this blog, I want to reassure you about any concerns you may have with outsourcing to a marketing consultant, how a marketing consultant can help you to generate those all-important leads and why it’s worth navigating around any anxieties for the benefits it can bring to your business. Read more

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Why is Facebook Blue? What Colours Mean in Marketing

Facebook, Twitter and LinkedIn all use blue within their logo and branding – have you ever wondered why that is? It’s all to do with the psychology of colour.

Colours can create feelings and emotions in our minds when we see them. We might be consciously aware of it at the time, we all know that red represents danger for example and know to be alert when we see a red road sign. But colours can work on our subconscious minds too, creating feelings so subtle that we don’t even realise they’re there. Read more

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How to Create a Multi-Channel Marketing Strategy

There are so many forms of marketing it can be easy to feel lost when figuring out what to do where. Marketing is like a big jigsaw puzzle with each channel or form of marketing representing a different piece. You can leave some pieces out and still see what the picture is meant to look like but leave too many gaps and you lose the detail.

That doesn’t mean you have to do every form of marketing that’s out there to get a fully working strategy for your business, but it does mean you need to understand what the complete picture looks like for you, and how each piece of the puzzle contributes to that, i.e., each form of marketing.

In this blog, I want to discuss how to create a multi-channel marketing strategy and how to get the most out of your marketing for your business. Read more

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How to Make Sales on Instagram (without being too salesy)

In my previous blog about Instagram, I talked about the basics of setting up your profile, engaging with the right followers and building your brand through this visual social media platform.

In this blog, I want to talk about how to make sales on Instagram through social media marketing that puts your business in front of potential customers to influence their buying decisions. Turning followers into customers takes time, effort, and effective marketing strategies but it is possible. So, I’m going to give you a quick guide of the suggestions I make as a marketing consultant with my Instagram clients that may help you to boost your revenue and profits too. Read more

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7 Supercharged Tricks for LinkedIn Marketing Success

LinkedIn is one of those social media channels that many people struggle to use effectively for their marketing. The corporate tone to LinkedIn can make it seem like the wrong platform for freelancers and small business owners with the focus on work history and employable skills, but in reality, it’s a fantastic place to network and make connections.

I created a blog on getting started with LinkedIn in my “Claire Saxton’s Social Media Basics” series of blogs, which you can check out here. 

This blog is for those of you who have been on LinkedIn for a while and maybe not quite got the results you’d hope for, or simply want to tweak your LinkedIn marketing for more opportunities! Read more

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How to be a Successful Marketing Consultant

I’ve been in business for 6 years now and have won several awards, kept going despite the global pandemic and even seen growth during that time, and I have some ambitious plans for the future that I’m very excited about!

Looking back to when I started, I didn’t imagine my business would be like this and so I thought I’d write this blog as words of advice for who I was at the start of my business journey. I think it’s good to reflect on the past, things that have gone well and things that haven’t; and I hope that these words might help you if you’re at the start of your business journey too! Read more