Photograph of Claire Saxton of Saxton Marketing Ltd

The Story of Saxton Marketing – from marketing student to full-time mummy and business owner

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I always think it’s difficult to really get your personality across on a website’s ‘about me’ page.

But behind the marketing persona lies the real person that you’re doing business with, and I feel it’s important to get a glimpse of who they are at every opportunity. I considered what was a good way for me to go in a bit more depth and figured that a blog telling you about me and how I came to start Saxton Marketing ltd would be a good idea.

So here it is!

Do let me know in the comments below if you have any questions about myself, or feel free to share your business story! Read more

Picture of a business owner using a lead magnet to attract customers

Small Business Magnetism – how using lead magnets can grow your business

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I’m not a fan of marketing jargon if I’m honest with you, but sometimes there’s just no escape, and if you’re anything like me, you’ve been seeing ‘lead magnet’ everywhere.

Let me break the mystery and guide you through what a lead magnet is, and why you need one to strengthen your digital marketing efforts. Read more

Picture of a marketing consultant working on a laptop in a Derbyshire cafe helping clients with their marketing problems

When was the last time you were Smart with your Marketing Strategy?

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It doesn’t matter where you are in your business right now, or how far into a new year we happen to be, there’s never a better time to look at your business goals, marketing objectives and combine both into a strategy than ‘now’.

A SWOT analysis is a fantastic way of evaluating where you are and planning where you want to be.

Identifying your strengths, weaknesses, threats to your business and the opportunities available is a great way of seeing your market position at a glance. Read more