Advertising on TikTok is a unique beast. It’s less about slick, polished commercials and more about fitting into the platform’s authentic, fast-paced culture. For small businesses, getting it right can mean the difference between a video that goes viral and one that gets lost in the noise. Read more
With over 1 billion active users, TikTok has become one of the most popular social media platforms in the world, it’s like YouTube with shorter videos that you can get creative with. And although you might think TikTok is mostly about those viral dance and fashion trends, TikTok can be a fantastic platform for businesses too. Read more
We’re nearing the end of the first quarter of 2022 and now might be the time you’re starting to think about evaluating your marketing plans and making some changes for the rest of the year. One of the best ways to do that is by looking at what’s happening in social media marketing more widely, identifying those emerging trends and what might be declining in terms of strategy so you can tweak your plans accordingly. Read more