Posts

Photo of the hands of a business owner over a laptop designing a new business website with a mug of coffee and written notes next to the laptop

Is your website ready for social media marketing?

in , /by

One of the most cost-effective methods of marketing for any business is social media. It’s a tried and tested way of getting your business brand out there and noticed by your audience, and when done correctly, they’ll interact and engage with your content.

Fundamentally, social media marketing has the overall aim of generating leads and sales. And it’s typically your website where that magic happens. Your calls to action, lead magnets, further information and special offers should ideally be hosted on your website with your audience directed to them via social media. Read more

Picture of SEO and Google symbols

3 Reasons You Should Update Your Website Regularly

in /by

Your website is your promotional presence on the internet, working hard for you 24/7 to attract new leads and generate sales for your business.

Yet so many of the business owners I connect with don’t keep their website’s updated with new content, or even perform regular maintenance checks to keep it working well. Read more

Picture of a laptop on Facebook

Is it still worth using Facebook as a small business owner?

in /by

I get a lot of questions from business owners who tell me that their Facebook page doesn’t get much attention from their followers and is it even worth using Facebook for their business?

Algorithm changes that seem to favour likes and shares over anything else has meant that some business owners are struggling to get traction with their Facebook page, but I don’t think you should abandon it completely. Read more

Picture of a laptop using Google Analytics for SEO

SEO as a small business owner – 5 reasons why it’s vital

in /by

While keywords, page speed and domain authority might sound like meaningless jargon, without them your website may not be optimised effectively for search engines.

Search engine optimisation (SEO) is one of those misunderstood tasks that you should try to focus on with your website to ensure it’s getting the results you’re looking for – whether that’s more traffic or more sales. Read more

Picture of a business owner using a lead magnet to attract customers

Small Business Magnetism – how using lead magnets can grow your business

in /by

I’m not a fan of marketing jargon if I’m honest with you, but sometimes there’s just no escape, and if you’re anything like me, you’ve been seeing ‘lead magnet’ everywhere.

Let me break the mystery and guide you through what a lead magnet is, and why you need one to strengthen your digital marketing efforts. Read more