Branding your business.
Sounds scary, doesn’t it?
The thing is, branding is simply a name for giving your business a character – a style and voice of it’s own if you will. And when you think of it like that, it becomes so much easier to create a brand identity for your business that you, and your target audience, will fall in love with.
Here are my seven top tips for building your business brand the fun way.
Are you a new business and unsure what marketing you should be doing?
Don’t worry, and most of all, don’t start dishing out the pennies to anyone else to do it for you just yet. You need a basic understanding of what you need to be doing for your business before you outsource to anywhere else.
You can either do the research yourself and try a few things to get an idea first, or you can hire someone like me, a marketing consultant who will take the time to get to know your business, what you want to achieve and the steps you can take to get there.
Twitter is one of those social media channels that most people will say that you need a strong presence on for your small business to be successful. So, you sit down, and you create a profile and follow a few people… and nothing happens. You follow a few more, write a few tweets about what you do and wait some more… still no results.
Many of my clients have turned to me in frustration at not being able to make Twitter ‘work’ for them. Read more
