Effective Marketing Strategy That Gets Results
I have known and worked with Claire for several years now and have always been delighted with not only the quality of her work but her breadth of knowledge across all marketing topics. I wouldn’t hesitate to recommend Claire to any business looking for support from a professional.
Director, Cureton Consulting
What is a marketing strategy, and why do I need one?
Creating an effective marketing strategy for your business is the process of analysing, researching and evaluating your current position to give you the edge on your competition. It creates a framework for your business to attract your target customers and enable business growth.
There are hundreds of marketing activities that can be incorporated into the marketing strategy. These include everything from networking, advertising, PR, exhibitions, customer recommendations and testimonials, promotions, loyalty programmes, product / service trials, digital marketing, blogs and more. Each of these strategies has multiple strategies within it. For example, digital marketing includes social media management, website, search engine optimisation, and more.
It is a minefield. A business can spend an incredible amount of money and not get results if the right strategy is not implemented.
Essentially, it’s:
- analysing your business goals, challenges and current marketing efforts
- researching your target audience, position within the market and your competitors
- evaluating what’s been working so far, and what hasn’t
- identifying the gaps that you can take advantage of, and how to do that
- creating a roadmap to support growth using the right marketing activities for you, your business, your target customers and are within your budget.
It can be a time-consuming process and tricky to put the answers together into a strategy that will work if you’re not on top of the latest marketing trends and techniques.
Whether you need some marketing advice to get started with a new business, or you want to take your current company to the next level – I can provide the advice you need to create a personalised marketing plan that will deliver the results you need.
I have the knowledge, expertise and skills you’re looking for.
What do I do with my marketing strategy now that I have one?
Once you know where you currently are, where you want to be and how to position yourself against your competition, you need to create a marketing plan. This is your roadmap to deliver your results.
It identifies activities, timescales and resources needed to deliver the marketing strategies. Targets will set which may be increased revenue, more customers, more spend per transaction or heightened brand awareness. It may be one target or multiple.
I’ll guide you through the marketing tactics you should be using for your business, and if you need someone to deliver these you can count on me for that too!
I don’t live near you – how can we make this marketing magic happen?
Although I’m based in Derbyshire and work with clients locally, I can work with clients from all over the UK (and internationally) on a ‘virtual’ basis.
If you need help with your business marketing then I can provide that support – wherever you happen to be.
